Head of Marketing & Communications
About Civic Marketplace
Civic Marketplace is on a mission to transform public procurement by making it more transparent, efficient, and accessible. We connect public agencies with trusted suppliers to foster vibrant, cost-effective communities. Our values-driven approach prioritizes meaningful relationships, supports local economies, and delivers impactful results for all stakeholders.
We’ve experienced unprecedented growth by empowering agencies and suppliers to navigate cooperative purchasing frameworks more effectively. We are seeking an experienced and dynamic communications and marketing leader to build the Civic Marketplace brand, drive market awareness and accelerate the growth of the business.
Job Overview
We’re looking for a Head of Marketing & Communications to lead our brand and go to market (GTM) efforts. You’ll be responsible for developing and executing an integrated marketing and communications strategy to build Civic Marketplace’s reputation as a leader in the future of public procurement and a champion of better public services. You will build and evolve our marketing function to create content and campaigns that resonate with our priority audiences, drive high quality leads and harness the power of our partnerships.
This is a role that spans performance and storytelling — comfortable running experiments and campaigns to drive measurable results, while also building a brand and telling a compelling story about our mission and vision.
Key duties & responsibilities
Develop and implement Civic Marketplace’s marketing and communications strategy to position us as a category defining company and help us drive revenue growth.
Create messaging frameworks and narratives that resonate with local government audiences, partners, suppliers, and the media.
Maximise the impact of milestone announcements, new partnerships and customer case studies.
Manage all internal and external communications, including proactive outreach to relevant national and trade media publications and handling inbound and reactive media issues as required.
Be responsible for the development of a growth marketing strategy including customer acquisition, funnel optimization, campaigns, and performance tracking.
Manage multi-channel growth campaigns (paid, SEO, events, partnerships, inbound, ABM) to drive awareness and leads.
Co-design and lead joint activities with our partners, customers and suppliers to demonstrate the impact of working with Civic Marketplace.
Coordinate and collaborate with other parts of the business, including product and engineering, sales, customer success and partnerships.
Track and report on performance across both marketing and communications initiatives.
Manage contractors and agency partners, and lay the groundwork for building out our in-house team in the future.
Training/Skills/Experience (minimum relevant work experience for successful job performance.)
Extensive experience in marketing and/or communications in a high-growth, venture-backed B2B or govtech setting.
Strong writing, storytelling, and messaging development skills.
Experience managing PR/media relationships and external communications.
Data-driven mindset. Confident with a range of marketing tools and techniques
A proven track record of delivering high impact results, driving customer acquisition and measurable growth through campaigns and experimentation.
Able to work collaboratively with partners and third parties on mutually beneficial comms and marketing activations.
Proven ability to operate in a fast-moving startup environment and work across teams and business functions; highly collaborative and proactive.
Good knowledge of local government decision-making and/or public procurement in the US.
Comfortable switching between strategic planning and tactical execution.
Able to build and lead a comms and marketing function from scratch, including working with contractors and agency partners.
Why Join Us?
At Civic Marketplace, you’ll join a passionate team committed to elevating the public procurement process. Your role will be pivotal in driving the growth of the business and helping us to forge a distinctive brand and reputation in the sector. If you’re excited about telling real-world stories from the frontline of public services, driving strategic growth, and helping forge a new standard for public procurement, we want you on our team.