TikTok Shop Media Buyer — E-commerce

🧠 About BAD Marketing

At BAD Marketing, we don’t just do marketing—we disrupt it.

With a global team of 170+ performance marketers, creatives, and strategists, we've grown to become one of the largest and most robust Growth Marketing Agencies in the world.

Our mission? To drive profitable growth for our clients and deliver an experience they can’t find anywhere else.

We specialize in:

• Local Lead Generation

• E-commerce Growth & Performance Marketing

• Digital Product & Information Marketing

From local service providers to 7- and 8-figure e-commerce brands and influencers, we help businesses scale fast, and scale smart.
We also invest in our people with world-class training, continuous development, and a culture that prioritizes growth and collaboration.

If you're seeking a role where your impact is real and measurable, this could be your next big move.

🎯 About the Role

We're looking for an experienced TikTok Shop Media Buyer to join our fast-growing E-commerce team. In this role, you'll plan, execute, and scale TikTok advertising campaigns that drive direct product sales via TikTok Shop.

This is a remote position designed for a high-performance media buyer who understands the nuances of TikTok's ecosystem—from algorithmic trends to commerce features—and knows how to create campaigns that convert and scale profitably.

While direct experience with TikTok Shop ad buying is highly preferred, we're also open to exceptional media buyers from adjacent platforms (like Meta or Google) who have a proven track record and can apply their skills quickly in the TikTok environment.

📌 Key Responsibilities

Campaign Execution & Optimization

• Plan, launch, and manage TikTok Shop advertising campaigns

• Use video ads, spark ads, and in-app shopping formats to drive direct sales

• Continuously optimize ad performance for maximum ROI and GMV

Budget & Bidding Strategy

• Own and manage campaign budgets with an emphasis on efficient spend and high return

• Implement bidding strategies based on TikTok’s auction mechanics

Performance Tracking

• Monitor, analyze, and report on campaign performance using TikTok Ads Manager and analytics tools

• Track key metrics including CTR, CPC, ROAS, CPA, CVR, and GMV

Creative Collaboration

• Partner with creatives to ideate and produce high-performing ad content tailored to TikTok’s unique audience and shopping behaviors

• Provide creative feedback based on data insights and A/B test results

Trend Analysis & Market Research

• Stay up to date on TikTok platform changes, commerce trends, and competitor strategies

• Leverage trends and audience behavior to inform ad strategies

Vendor Relations

• Liaise with TikTok representatives to gain access to beta features, platform best practices, and new tools

Cross-Channel Strategy Integration

• Align TikTok efforts with broader e-commerce growth strategies across Meta, Google, and email

✅ Skills & Qualifications

• 2+ years of experience in media buying, with proven results on TikTok, Meta, or other paid social platforms

• Hands-on experience with TikTok Shop ads is highly preferred

• Deep understanding of TikTok’s ad platform and direct response advertising

• Highly analytical and confident using data to make performance-based decisions

• Familiarity with e-commerce metrics and funnel optimization

• Experience working with creative teams to craft high-converting ad creatives

• Excellent communication, organization, and project management skills

• Ability to work independently and collaboratively in a fast-paced environment

• Fluent in English

• Must be available to work during Eastern Standard Time (9 AM – 6 PM EST)

💼 Perks & Benefits

• 🏥 Health, Dental & Vision Insurance (available for US-based employees)

• 🏖️ Paid Time Off (PTO)

• 🎉 Paid US Holidays

• 📈 Career Growth & Professional Development

• 💻 Remote Work Flexibility – Work from anywhere with a strong internet connection

• 🤝 Collaborative Team Culture – Join a team that values bold ideas and team wins

🔥 Our Core Values

We live and breathe these values every day—do they resonate with you?

• BE BAD – Be Bold. Be Ambitious. Be Disruptive.

• PLAY TO WIN – Results matter more than effort.

• EXTREME OWNERSHIP – Own your outcomes.

• SOLUTIONS, NOT PROBLEMS – Be the solution you want to see.

• BEST IDEA WINS – Leave ego at the door.

• ALWAYS BE GROWING – Learn fast. Grow faster.

• NOBODY IS BIGGER THAN THE TEAM – We succeed together.

📩 Apply Now

If you're a data-driven, creative media buyer who understands the power of TikTok—and you’re ready to be part of a top-tier global agency—we’d love to meet you.

Apply today and let’s grow together.