Activate Talent

53886975135 - Copywriter

Activate Talent Philippines Today
marketing

Position: Copywriter

Location: Remote (Global)

Employment Type: Full-Time

Type of contract: Independent contractor 

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

Scope of role:

This is a hands-on, performance-minded copywriter role, not a passive brand-writing position.

You’ll be responsible for translating scientific credibility into compelling, conversion-focused messaging across the full marketing ecosystem. Your work will directly influence awareness, education, trust, and revenue.

You should be equally comfortable crafting sharp ad headlines, long-form editorial, product storytelling, and executive thought leadership—while continuously optimizing based on data and feedback.

Responsibilities:

1. Content Creation & Execution

  • Write high-impact copy across campaigns, email, SMS, product pages, ads, blogs, and social channels.
  • Develop product and packaging copy that translates complex science into clear, benefit-driven storytelling.
  • Adapt core brand messaging into channel-specific formats that drive engagement and conversion.

2. Campaign & Performance Support

  • Partner with design, growth, and lifecycle teams to execute launches and evergreen initiatives.
  • Produce A/B test variants for headlines, CTAs, and paid media copy to improve performance metrics.
  • Write SEO-informed editorial and blog content to support organic growth and authority.

3. Thought Leadership & LinkedIn Support

  • Draft and refine short- and long-form LinkedIn content to support brand and founder thought leadership.
  • Translate internal expertise (R&D insights, innovation milestones, industry commentary) into credible, outward-facing narratives.
  • Maintain a consistent executive voice that reinforces scientific authority and leadership POV.

4. Internal Communications & Brand Hygiene

  • Audit and refresh internal-facing copy (brand decks, SOPs, sales enablement, CX macros) for consistency and clarity.
  • Identify gaps or inconsistencies in messaging and proactively recommend improvements.
  • Ensure internal teams are aligned with current positioning, voice, and narrative standards.

5. Voice Consistency & Cross-Team Collaboration

  • Maintain strict adherence to brand voice and editorial guidelines.
  • Iterate on the creative based on performance insights, feedback, and testing results.
  • Support PR, retail, and partnership copy needs as required.

Requirements:

  • 3–6+ years of copywriting or content marketing experience in beauty, skincare, or wellness.
  • Proven ability to write across formats—from high-performing ad copy to long-form editorial.
  • Strong grasp of tone modulation across audiences and platforms.
  • Experience collaborating with creative, growth, and lifecycle marketing teams.
  • Comfort using data and analytics to inform optimization (CTR, open rates, conversions).

Core Skills:

  • Conversion-focused copywriting
  • SEO & content strategy
  • Paid media copy (Meta, TikTok, YouTube)
  • Email & SMS marketing
  • Social content & editorial development
  • Loyalty and subscription program messaging
  • Content flywheel development

Platform Experience:

Google Workspace (Docs, Sheets, Slides), Adobe Suite, Notion, Figma, Slack, Frame.io, Shopify Plus, Meta, TikTok, YouTube, Klaviyo, Postscript

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