Account Director, Influencer
Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson is looking for a new Account Director with a specialization in Influencer Marketing to join our team. At Burson, influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are.
We’re looking for candidates that have a social-first mindset, are tapped into all things influencer marketing and have a deep knowledge of the lifestyle consumer brands that are making a mark with partnerships. The candidate should have demonstrated experience leading key accounts with a passion for client service excellence and day-to-day direct report team management and operations.
Here’s what you’d be doing:
- Manage end-to-end influencer strategy and execution helping us achieve maximum impact of the overarching brand story as key client lead on respective accounts
- Collaborate on building annual influencer-first strategies, ideas, and frameworks for clients,
- Manage large volume of influencer campaigns ensuring they are on budget, on time and on strategy with an error free project management mindset
- Overseeing research, identification, negotiation and project management of influencer programs
- Oversee development of compelling content for an array of brands with different audience considerations
- Review & approve campaign reports by tracking and optimizing organic and paid influencer content, and analyzing to provide actionable insights and opportunities
- Lead social media listening to ensure informed on trending content and audience behaviors to inform new partnerships, content opportunities, and social strategies
- Keeping on top of emerging social trends, platforms, technologies, and influencers in the Canadian market
- Establish and maintain relationships with key contacts within the influencer space on multiple levels and grow over time
- In partnership with VP, Influencer Marketing, educate and share knowledge with teams on trends and best practices
- Manage a team of direct reports at various levels by demonstrating exemplary work ethic and day-to-day providing counsel
What you’ll need to get here:
- 9-12 years’ experience in PR & Influencer relations
- 4-5 years’ experience with direct reports
- A strategic mindset and deep knowledge in the social media space, including the latest trends
- Client service oriented, able to manage complex scopes of work, multiple projects and stakeholders simultaneously
- Proven ability to develop meaningful influencer relationships that result in authentic story-telling and drive measurable impact.
- Deep understanding of metrics and insights from priority social platforms and other emerging channels for optimization, learnings and future plan recommendations
- Excellent written and verbal communications skills
- Creative thinker and problem solver
What else is in it for you?
- Full health benefits package—including paid time off, schedule flexibility, and more
- Dynamic in office experience where collaboration and peer-to-peer interaction are prioritized in a new, technoglogically advanced space in downtown Toronto
- Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
- A passionate, smart, fun, and creative culture
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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