Account Manager, Programmatic

1654 – Account Manager, Programmatic

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Open Connect is designed to accelerate BT businesses growth by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.

The successful candidate will be able to develop their career with EssenceMediacom as they will be enabled to continually improve and expand on their programmatic skills, with growth opportunities both upwards and sideways.   The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.

Accountabilities include:

Account Management

• Manage the day-to-day campaign activation across relevant accounts, ensuring the team are operating at the highest standard and delivering best in class campaigns
• Manage the client output and prioritisation of tasks and delegate to the relevant team members, ensuring team productivity
• Manage the client communication in a timely manner
• Management of workflow, task and utilisation of the extended team in Delhi
• Oversee the planning, optimisation, reporting and campaign management
• Manage and deliver campaign reporting and insight
• Deliver Client KPI’s and objectives
• Ensure that clients receive a high level of service at all times
• Manage the operational process and workflow in line with best practice
• Support Programmatic Account Director in designing, delivering and managing responses to briefs from the planning team and clients.
• Ensure complete accuracy in campaign bookings, reconciliations and billing
• Ensure accuracy in budget management
• Manage performance of campaigns to ensure client KPIs are being met

Campaign Delivery

• Ensure campaigns adhere to the quality assurance framework and follow pillar guidelines
• Conduct benchmark reporting and analysis on new client campaigns
• Produce, use and deliver suitable historical results & insight from reports
• Support management of viewability, quality, brand safety procedures per campaign e.g. Create and manage Inclusion and Exclusion lists, adfraud and audience verification tools
• Technical Services, support and troubleshooting – e.g. Tag sufficiency, trafficking, Troubleshoot pixel issues with publishers and internal teams.
• Assist in any briefing catch ups with client or client teams.
• Working with technical partners and the Programmatic Account Manager, produce reports as agreed at planning stage.
• Assist where needed in any PCAs/QBRs for the client/client teams

Operating and Technical Requirements

• Demonstrated knowledge in Programmatic
• Be capable of supporting your team and/or any members reporting directly into you, ensuring your direct reports are effectively working for the best of the clients’ and/or internal teams needs and that any necessary training is allocated where needed.
• Develop good working relationships with client teams & manage their expectations, with the support of the Programmatic Account Director and Associate Director
• Identify opportunities for automation, driving efficiency and simplifying tasks
• Develop an understanding of the services we offer and how we offer them
• Develop skill sets to become an expert in Programmatic workflow

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Practical understanding of Programmatic campaigns and the technology involved to run them.
• Moderate level of experience in optimising digital media across one or more channels including Google Display Network, Google AdWords, Facebook, Twitter, LinkedIn
• Excellent Microsoft Excel, Word and PowerPoint skills.
• Excellent project management skills
• Effective and efficient working style
• Language skills desired
• Reporting experience and understanding of analytics tools
• Highly organised
• Team player
• Excellent written & verbal English language skills/grammar; a strong communicator

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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