Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
The Account Manager will provide Public Relations and Communications advisory services for a diverse portfolio of client accounts, ensuring that client satisfaction is maintained at the highest level. In this role, you will apply strategic thinking to client programs, deploy the firm’s resources to achieve client objectives, monitor client projects on a day-to-day basis, and work under limited supervision or as part of a team.
What you'll do:
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JOB RESPONSIBILITIES
The Account Manager will typically perform within the following broad categories:
Client Advisory (35%)
- Developing and executing creative communication campaigns and project plans
- Interpreting client needs and solving issues
- Offering strategic PR and communications counsel to senior client contacts
- Creating and maintaining productive senior level relationships with clients and stakeholders
- Communicating clearly and honestly with clients
- Conducting account and project audits
- Measuring success of Burson projects and reviewing them with clients
Project Implementation (35%)
- Reviewing, editing, writing materials in Ukrainian and English, such as news releases, pitches, backgrounders, fact sheets, whitepapers, Q&As, briefing notes, articles, columns etc.
- Engaging with media representatives and other stakeholders
- Liaising with suppliers, e.g. polling firms, technology suppliers, designers etc.
- Liaising with third-party spokespeople and influencers
- Developing and executing crisis and issue response materials
- Monitoring traditional and social media, preparing reports for clients
Account Management (10%)
- Responsibility for day-to-day financial management of assigned accounts
- Preparing client invoice letters and managing accounts receivable issues with clients
- Managing client budgets
- Maintaining account profitability
- Coordinating new client contracts
- Accurately recording expenses and approving supplier invoices
- Contributing to forecasts used by senior management to develop business plans for the agency
Business Development (10%)
- Networking, developing and following up with new business contacts
- Keeping track of events and trends and their impact on clients and the firm
- Contributing to new business strategy discussions and pitches
- Proposing new project ideas to existing clients (organic growth)
- Flagging and pursuing new business opportunities
- Contributing to new business strategy discussions and pitches
Personal Development (10%)
- Following the Burson values of Craft, Curiosity, Camaraderie and Counsel
- Complying with WPP Group and Burson administrative and personnel policies and procedures
- Proactively maintaining proficiency and developing skills with basic operating programs as well as company-provided AI tools
- Participating in goal setting, self-assessments, and annual reviews
This job description does not imply that these are the only duties to be performed by the employee in this capacity. The employee will be expected to perform other related duties as required.
Experience that contributes to success:
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COMPETENCIES & QUALIFICATIONS:
- Undergraduate degree, ideally in communications or media studies
- At least 3-5 years of professional experience in strategic communications, corporate and crisis communications, public affairs, or other related field (agency experience preferred)
- Specialized industry knowledge and network of contacts
- Proven ability to use media and stakeholder engagement to achieve client objectives
- Excellent written and verbal communications skills in Ukrainian and English
- Ability to multitask and work in a team environment
- Being a persuasive and articulate communicator
- Flexibility in delivering high-quality work amid delays, changes in direction, or budget revisions
- Willingness and proactivity in learning and applying new tools in everyday work, including proprietary Burson AI tools
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#LI-NE1 [Change this to your person LinkedIn User Tag]
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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