AI Creative Lead
About PhonePe Limited:
Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
ABOUT THE ROLE
PhonePe is looking for an AI Creative Lead to handle high-end video production and improve how our team works. This is not a traditional creative job. You will lead our marketing team into an AI-first future by creating end-to-end video content and making everyone more effective through AI tools.
You will be the link between new AI capabilities and our daily marketing work.
Focus Area 1: AI Video Competency
You own the process of bringing high-quality video to life using both commercial and open-source AI tools.
- End-to-End Production: You will lead the storyboarding and final creation of video assets using tools like Runway, Higgsfield, or Midjourney.
- Open-Source Mastery: You will use platforms like Higgsfield, Kling, LTX-2, or Wan to drive video production at scale.
- Model Training: You will train and use LoRAs to maintain visual consistency and reduce token consumption across projects.
- Technical Video Execution: You will use AI to handle everything from the first frames to the final polished renders.
- Rapid Prototyping: You will use AI to speed up video production and test new visual ideas quickly.
- Quality Control: You will make sure that AI-generated video meets the high visual standards of the PhonePe brand.
Focus Area 2: AI Enablement and Workflow Building
You are responsible for making our whole marketing team AI-native.
- Tool Adoption: You will drive the use of Generative AI tools like ChatGPT, Claude, and Gemini to help marketers work smarter.
- Custom AI Solutions: You will build and manage custom tools like GPTs, Claude Projects, or Gemini Gems.
- Prompt Libraries: You will create and maintain prompt libraries and playbooks for the whole team to use.
- Workflow Automation: You will find repetitive tasks and solve them by building automated pipelines with tools like N8N, Zapier,Make or internal tools.
- Internal Training: You will act as an internal expert by running workshops and training sessions for the marketing team.
- Impact Tracking: You will measure and report on the time saved and quality improvements that come from using AI.
What we are looking for
- Deep AI Fluency: You have hands-on experience building AI workflows and agents, not just writing simple prompts.
- Video Mastery: You have a strong portfolio that shows your ability to create professional video content using AI.
- Influence: You can teach others how to use new tools without using confusing jargon.
- Ownership Mindset: You do not wait for a perfect plan. You see a problem and build a prototype to fix it.
- Unregulated Curiosity: You have a real appetite for exploring new tools and staying ahead of AI trends.
MINDSET TO SUCCEED
- Ownership: You treat this as your own company. You don’t wait to be told what to do — you identify problems, propose solutions, and execute. If AI can make something better, you’ve already built the prototype.
- Comfort with Ambiguity: The AI landscape changes weekly. You thrive in uncertainty, adapt quickly, and make decisions with incomplete information. You’re comfortable being the person figuring it out in real-time.
- Problem Solving: You see every bottleneck as an AI opportunity. You approach challenges with a builder’s mindset — less “that’s how it’s always been done”, more “what if we automated this?
WHAT MAKES YOU A GREAT FIT
- Experience: You have 3 to 5 years of experience in marketing or creative roles with a focus on using AI.
- Track Record: You have built something of your own, like a side project or a brand, that proves you are a builder.
- Adaptability: You are comfortable with the fact that AI changes every week and you enjoy figuring things out as you go.
- Industry Context: Experience in fintech or fast-growing tech companies is a big plus.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
- Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
- Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
- Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
- Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
- Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
- Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.
Read more about PhonePe on our blog.