AI Search and SEO Manager

Does driving growth at one of Canada’s fastest-growing startups excite you?

Then Jobber might be the place for you! We’re looking for an AI Search and SEO Manager to be part of our Demand Generation team.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber, they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t like it used to be; the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want!

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

The Team:

As part of the Marketing Department, the Demand Generation team works together to develop, manage, and optimize integrated campaigns that drive leads for our self-serve and sales-assisted funnels. As a valued member of the Demand Gen. team, you’ll work cross-functionally to generate awareness among home service businesses, convert and monetize existing in-market demand, and help prospects keep Jobber top-of-mind.

The Role:

Reporting to the Manager, Organic Search, and working as part of the Organic Search team at Jobber. The AI Search and SEO Manager will play a key role in pushing our SEO and AI Search strategy, directly increasing organic visibility, qualified traffic, and conversion rates.

We need a leader who can set the vision and do the work; someone who pairs strategic thinking with deep execution to grow organic visibility, high-intent traffic, and revenue across both traditional search engines and AI-driven discovery.

You’ll be given autonomy to hold yourself accountable for decisions, outcomes, and timelines that impact your work.

The AI Search and SEO Manager will:

• Own and evolve the Organic and AI Search strategy. You’ll develop and execute a comprehensive SEO and AI Search strategy that enhances our presence in LLM/AI surfaces (including Google, Bing, AI Overviews, Perplexity, ChatGPT, Gemini, Claude) and that aligns with our business goals.

• Own reporting and insights. You’ll define how we track and communicate Organic Search and AI visibility, deliver monthly organic search performance reports, tie our efforts to revenue impact, and translate performance into clear narratives and roadmaps for leadership and key stakeholders.

• Get hands-on. You’ll roll up your sleeves to run technical audits (crawlability, indexation, site architecture, redirects, canonical issues, page speed, etc), implement structured data, create and maintain sitemaps, lead keyword and intent research, guide migrations, and partner with engineering to ship fixes.

• Collaborate across teams. Success in this role requires strong partnerships with content marketing, brand and design, web strategy, product, and agency partners to push Organic and AI Search performance forward.

• Drive flawless execution. With strong project management skills, you’ll ensure Organic and AI Search initiatives are delivered on time, on scope, and with measurable results.

• Champion experimentation. You’ll test innovative approaches in Organic and AI Search, analyze the outcomes, and share learnings to accelerate performance while educating the broader marketing team.

• Be an advocate across Jobber. You will elevate the importance of Organic and AI Search, identifying opportunities for teammates to contribute and embedding these practices across the organization.

• Stay ahead of the curve. With algorithms, AI Search, and LLM discoverability evolving rapidly, you’ll keep Jobber at the forefront by staying up to date on algorithm shifts and AI search trends, on the latest tools and vendors, and by proposing new tests and playbooks.

To be successful, you’ll need:

• Strong project management skills. You will need to get stakeholder buy-in on projects and be accountable for ensuring team members are clear on deliverables so that projects move forward.

• A deep understanding of technical SEO and site architecture, and AI search expertise. You have owned SEO for a complex SaaS site with 500+ organic sessions a month, and have a track record of developing and implementing strategies to increase visibility across AI platforms.

• Experience with SEO and analytics tools like SEMRush, AHREFS, Screaming Frog, Google Search Console, Looker Studio, and Google Analytics

• A bias to execution. You’re comfortable spending time auditing, fixing, and documenting improvements, not just ideating.

• To digest ambiguous data, ask the right questions, and take action on critical insights.

• To be imaginative. We’re looking for someone who will stay up-to-date with trends in the home services industry and apply these trends to our SEO and content strategies.

• To seek out feedback. You’re someone who has a willingness to receive feedback and the ambition to use it to improve.

• To be a team player. You’ll take the lead and drive projects, but will also be called on to play a supporting role and provide SEO/AI Search expertise for your teammates.

Compensation:

At Jobber, we believe that compensation should be transparent, fair, and reflective of your experience and growth. This role has a minimum annual salary of $98,300, a midpoint of $115,700, and a maximum salary of $133,700, designed to show the progression from learning the ropes to truly excelling.

We design our compensation to reflect each new hire’s skills, experience against the complexity of the role, ensuring a fair and competitive salary. Our range is intentionally broad to support growth and long-term impact, with fully established hires typically starting around the midpoint. The higher end of the range is reserved for those who have demonstrated deep expertise and lasting contributions, while offers below the midpoint reflect strong potential with room to develop. This approach ensures that compensation aligns with both an individual’s current capabilities and their opportunity for future growth.

Base salary is just one part of a total compensation package that will include equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package with fully paid premiums for body and mind. Your professional growth matters to us too! You’ll have access to a dedicated talent development program that includes career coaching and opportunities for career development.

We believe in transparency and open conversations about compensation. If you have any questions about our approach, we’re happy to discuss them throughout the hiring process!

What you can expect from Jobber:

• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, matching in RRSP, TFSA or FHSA, and stock options.

• A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential.

• A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet.

• To work with a group of people who are humble, supportive, and give a sh*t about our customers.

We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.

A bit more about us:

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win!