Amazon Brand Manager (Amazon Ads & Seller Central Specialist)

Job Title: Amazon Brand Manager

Type: Full-time; Remote

Schedule: US Time zone

This role requires someone highly analytical, detail-oriented, and proactive, able to identify optimization opportunities, improve campaign efficiency, and scale brand performance across the Amazon ecosystem.

Key Responsibilities:

Amazon Advertising & Performance Management

• Strategically create, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns end-to-end.
• Plan and execute new product launch campaigns and ongoing hero SKU optimization to drive sales growth and visibility.
• Regularly analyze advertising metrics to identify trends, inefficiencies, and opportunities for scaling.
• Proactively suggest and implement optimizations to improve ACoS, ROAS, TACoS, and overall profitability.
• Manage a monthly ad spend of $200K–$250K+ efficiently, balancing growth and cost control.
• Develop and execute A/B tests across creative assets, targeting strategies, and bidding structures.
• Experience with Amazon DSP and Amazon Marketing Cloud (AMC) is a strong plus.

Storefront & Content Management

• Oversee and optimize the Amazon Brand Store, ensuring alignment with brand identity and performance objectives.
• Collaborate with creative and content teams to ensure product listings, A+ content, and imagery are optimized for conversion.

Seller Central & Operational Excellence

• Maintain a strong foundation in Amazon Seller Central, including:
• Listing creation and optimization (via manual updates and flat files)
• Account health monitoring and compliance management
• Inventory planning and replenishment coordination
• Work cross-functionally with supply chain, operations, and customer service teams to maintain seamless account performance.

Reporting & Strategy

• Build and present performance reports and insights to stakeholders.
• Recommend long-term growth strategies across ads, catalog management, and marketplace expansion.
• Stay updated with Amazon algorithm updates, tools, and best practices to maintain competitive advantage.

Requirements

Qualifications

• 3–5+ years of Amazon Ads Console management experience (Sponsored Products, Brands, and Display).
• Proven track record of handling ad budgets of $200K–$250K/month or more.
• Solid understanding of Amazon Seller Central, Brand Registry, and Storefront Management.
• Advanced knowledge of bidding strategies, keyword research, campaign segmentation, and attribution models.
• Proficiency with flat files, bulk uploads, and data analysis tools (Excel, Google Sheets, or similar).
• Experience with DSP and AMC is preferred but not mandatory.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication and project management abilities.