Art Director

Company:
David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.

Role & Responsibilities:

Visual execution, direction & brand consistency

• Own the visual direction and execution of all design across packaging, advertising, website, retail, OOH, and miscellaneous creative projects
• Ideate campaigns and translate concepts and creative direction into clear visual systems and references across advertising, website, retail, OOH, and miscellaneous creative projects
• Help define creative outputs using mockups, layouts, and visual exploration to align teams early
• Ensure all creative output adheres to brand standards and maintains a cohesive identity across all touchpoints
• Serve as the final quality control for design execution, ensuring consistency, accuracy, taste, and polish

Advertising, digital, and OOH design

• Oversee design execution for paid and owned channels including paid social, website, OOH, print, and email, ensuring a cohesive, high-quality brand experience across the board
• Ensure creative direction and campaign concepts are translated into effective digital and print layouts that can be used on paid and owned channels
• Own visual design direction and execution for David’s website, including homepage updates, landing pages, product pages, and campaign-specific web experiences, in collaboration with the CX team
• Oversee visual execution for marketing and lifecycle emails, including promotional, product, launch, and retention-driven sends
• Oversee execution of out-of-home (OOH) creatives and other large-format placements, ensuring designs are visually impactful, legible at scale, and production-ready

Packaging and product design

• Own packaging design from concept handoff through final production, including partnering with the supply chain team and external vendors to ensure designs are production-ready and accurately printed
• Lead visual exploration and design systems for packaging, including layout, typography, color, and hierarchy

Retail, field & physical assets

• Lead design work for retail assets, in-store displays, field marketing materials, sampling kits, and experiential elements
• Ensure physical assets are consistent with brand standards and adaptable across retail environments and physical contexts

Team leadership & design systems

• Lead and develop our team of designers, providing clear feedback, direction, and support to elevate craft, speed, and consistency across all creative output
• Build and maintain scalable design systems and templates (e.g., paid social layouts, retail signage) to improve consistency, speed, and quality across design execution
• Own creative asset management, including file organization, version control, and ensuring teams use the latest approved brand assets across channels

Requirements

• 5+ years of creative experience (graphic design, art direction etc.)
• Experience building brands at a high-growth CPG, DTC, or lifestyle brand (bonus if it’s in fashion, beauty, food, beverage, wellness, or performance)
• Strong, proven conceptual thinking and executional craft across visual and content, including both brand and growth-oriented marketing
• Comfortable working in a fast-paced, lean environment with high creative and execution standards
• Proficient in and familiar with tools like Figma, Adobe, and video editing basics
• A sharp eye for design and an intuitive sense of what makes a brand resonate
• Must have a portfolio of work demonstrating campaign thinking, brand development, and execution across formats
• Rolodex of photographers, directors, stylists, editors, and production vendors in NYC and LA
• A self-starting attitude with a love for bringing ideas to life
• Humility, self-awareness, and curiosity
• A desire to help build an early-stage CPG company with a mission to create tools to increase muscle and decrease fat

Benefits

• This is a full-time role.
• Salary: $120,000 - $150,000 per year, inclusive of cash bonus based on attainment of company targets
• Company equity opportunity
• 100% covered Health, Vision, Dental Insurance
• 401(k) with 4% match
• Additional perks, such as covered gym expenses
• Substantial and required PTO
• We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together.