Ogilvy MENA

Art Director

Ogilvy MENA Baghdad, Iraq 1 day ago
marketing

About Ogilvy 

Memac Ogilvy is one of the leading creative networks in MENA with its flagship office in the UAE and a strong local footprint in the GCC and North Africa. It is part of the formidable worldwide Ogilvy network. It’s the only truly integrated comms network – with beyond Brand & Advertising, a deep PR & Influence, Social Media Performance and Customer Engagement & Digital capability under 1 P&L and under single leadership. Memac Ogilvy is about Making Brands Matter. We deliver on this by combining expert and new capabilities for modern marketing solutions (we are not a traditional advertising agency anymore) with solid project management expertise for agile and effective delivery as well as through a passionate talent agenda.   

The agency is the most awarded Middle Eastern agency in Cannes as well as a big winner at the local award show Lynx. It counts over 600 staff members.  

 

What You’ll Do:  

Creative Management: 

  • Think creatively and devise imaginative and intelligent advertisements based on client briefs. 
  • Push boundaries of original thinking to explore new creative solutions. 
  • Communicate creative ideas effectively to a wide audience of varying levels of creative knowledge. 
  • Translate the strategic creative concept into different creative executions to be presented to the client. 
  • Execute creative ideas to the highest standard involving and communicating with the necessary creative team. 
  • Modify initial ideas into workable concepts until the client is satisfied. 
  • Align the copy with art direction and vice versa. 
  • Deliver work to brief on time and on budget, to the highest quality. 
  • Develop smart, single-minded ideas that are on strategy. 
  • Maintain proper layout and conceptual execution throughout all phases of campaign. 
  • Develop creative ideas and concepts, often in partnership with the creative team. 
  • Present ideas to colleagues and clients. 
  • Update digital media with snappy, timely content. 
  • Amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients. 
  • Oversee campaigns through the production stage to completion. 
  • Work on several campaigns at once, sometimes under pressure and often to tight deadlines. 

 

Responsibilities: 

  • Deliver work to brief on time and to quality standards and quantity required. 
  • Grasp the concept of idea versus execution and understand ideas when identified by others. 
  • Identify ideas in own work and explain it clearly. 
  • Push boundaries when it comes to execution and finding new techniques in Art direction. 
  • Articulate their own creative ideas to other team members with support from managers. 
  • Understand and appreciate the nature and value of brands. 
  • Approach all activity within the context of 360 Degree Brand Stewardship. 
  • Act in the best interest of the brand at all times. 
  • Generate lots of fresh, original ideas from a brief. 
  • Push boundaries of original thinking to explore new creative solutions. 
  • Begin to develop a basic knowledge of creative formats. 
  • Align the copy with art direction and vice versa. 
  • Work collaboratively with creative partner. 
  • Collaborate and communicate with team members at all times regarding deadlines, revisions, quality control and new work. 
  • Work well under pressure. 
  • Be highly motivated and well organized. 
  • See other people's point of view, accept and address feedback. 
  • Assume all administrative responsibilities for making given duties feasible. 
  • Actively seek inspiration from the external environment to influence creativity. 
  • Familiarize themselves with the product and competitor activities in the market. 
  • Be proficient in discussing the client's core message and target audience. 
  • Build key relationships with Account Management, Planning & Traffic departments. 
  • Meet regularly with relevant departments to discuss the client's requirements and core messages. 
  • Portray a helpful and innovative image for the Creative Department. 

 

What You’ll Need: 

  • Strong listening skills to fully understand the brief. 
  • Familiarity with Typography and a good feeling for its appropriate use. 
  • Practical knowledge of Photography. 
  • Good knowledge of artwork preparations and its appropriate use for reproduction in various media. 
  • Solid knowledge of required languages and their relevant design skills. 
  • Ability to remain up-to-date with new ideas, techniques and styles (i.e., art, films, TV programmes, music, fashion, trends etc.). 
  • Understanding and appreciation of the nature and value of their clients' brands. 
  • Ability to generate lots of fresh, original ideas from a brief. 

 

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