Assistant Brand Manager - Kenco Coffee
As part of the Kenco brand team, you’ll play a vital role across the full marketing mix. You will lead Kenco’s BTL activation and help deliver the brand’s major category‑growth initiatives. This is a hands‑on role where your ideas matter and your execution creates real impact on shelf and online.
You’ll work across social, digital, shopper, communication, innovation, packaging, in‑store activation, and brand performance tracking—building relationships with both internal partners and top‑tier creative agencies.
If you’re ambitious, collaborative and eager to grow, you’ll thrive here.
What You’ll Do
- Drive and execute the Kenco BTL communications plan, with exposure to social, digital and shopper touchpoints
- Act as a brand guardian, partnering with creative, shopper, and media agencies
- Champion your brand and category, working with local and global stakeholders
- Support portfolio and range management, leading adaptation projects, packaging artwork development and in‑store deployment
- Track brand and portfolio performance, supporting trade & marketing teams with actionable insights
- Partner with Shopper Marketing to deliver exceptional POS activation
- Manage and track the local marketing budget, ensuring timely and on‑budget delivery
- Conduct competitor and market reviews to help shape strategic plans
- Support the wider Instants team on key projects and initiatives
Qualifications
What You’ll Bring
- Experience executing digital and shopper communications across social media, websites and digital channels
- Previous marketing experience, ideally within FMCG
- Strong analytical and data‑interpretation skills
- Proven project‑management capability
- Excellent communication skills and the ability to build strong relationships
- An entrepreneurial, proactive mindset—this business moves fast and so do we
- A positive, can‑do attitude
Nice to Have
- 1–2 years’ experience as an Assistant Brand Manager within FMCG
- Experience in simple design activation
- A natural affinity for data and insights
Education
- Degree‑level qualification
Additional Information
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