Associate - Data Analyst - Content & Advocacy (SAPMENA)
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About the Role:
L'Oréal is seeking a highly analytical and data-driven individual to join our SAPMENA corporate team as a Data Analyst specializing in influencer marketing and social media performance. You will be responsible for collecting, analyzing, and interpreting large datasets from various sources to identify trends, measure campaign effectiveness, and provide actionable recommendations to improve go to market strategy. This role requires a deep understanding of social media metrics and the ability to translate complex data into clear, concise narratives for stakeholders.
Key Responsibilities:
- Performance Measurement & Analysis: Analyze influencer marketing campaign performance, tracking key metrics such as views, engagements and mentions across different platforms and regions within SAPMENA.
- Social Media Content Analysis: Analyze social media content performance, identifying top-performing content formats, themes, and trends to inform content strategy and optimization.
- Insights Generation: Providing data-backed insights and recommendations to regional marketing teams.
- Reporting & Visualization: Create visually compelling reports and dashboards to communicate key findings and insights to stakeholders, including brand teams and senior leadership.
- Competitive Analysis: Conduct competitive analysis to understand best practices and benchmark L'Oréal's performance against competitors in the influencer marketing and social media space.
- Collaboration & Communication: Collaborate closely with regional marketing teams, influencer marketing agencies, and other stakeholders to understand their needs and provide data-driven support.
- Tool & Methodology Development: Contribute to the development and refinement of data analysis methodologies, tools, and dashboards to improve efficiency and accuracy.
Qualifications & Skills:
- Bachelor's or Master’s degree in Marketing, Statistics, Data Science, or a related field.
- 2-3 years of experience in data analysis, with a focus on social marketing and media analytics.
- Strong understanding of social media platforms (e.g., Instagram, Facebook, YouTube, TikTok) and their respective metrics.
- Proficiency in data analysis tools and techniques.
- Experience with data visualization tools such as Power BI is a plus.
- Excellent analytical and problem-solving skills with the ability to translate complex data into actionable insights.
- Strong communication and presentation skills, with the ability to effectively communicate technical information to non-technical audiences.
- Ability to work independently and as part of a team in a fast-paced environment.
- Fluency in English is essential; proficiency in other SAPMENA languages is an advantage.
- Knowledge of the SAPMENA market and cultural nuances is a plus.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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Please read our Privacy Notice for more information on how we process the information you provide.