Associate Director, Analytics

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Skills and Experience 

What you will do:

• Strategic Consulting: Act as the primary subject matter expert and consultant for all matters regarding advanced, data-driven analysis, statistics, experimental design, and measurement across your dedicated product portfolio.
• Project Leadership: Partner with internal cross-functional teams and external client stakeholders to ideate, design, and lead the execution of high-impact analytics and measurement initiatives.
• Actionable Insights & Storytelling: Guide the strategic direction of analysis for tests and experiments, providing key perspectives and ideas. Synthesize complex data findings into a cohesive, compelling story to deliver impactful recommendations to clients and internal stakeholders.
• Vision & Planning: Drive the long-term analytics strategy and roadmap. Develop, own, and lead comprehensive measurement plans that align with broader business and client objectives.
• Advanced Measurement: Champion advanced digital advertising measurement methodologies, guiding teams and clients through complex frameworks such as incrementality testing, Multi-Touch Attribution (MTA), and Media Mix Modeling (MMM).
• AI Innovation & Best Practices: Provide strategic and technical guidance on novel Generative AI and Predictive AI-driven projects and automated data pipelines. Educate the team on best practices and execution standards.
• Stakeholder Management: Seamlessly manage expectations across internal teams and external clients, ensuring that all analytics deliverables are executed on time and to the highest quality standards.

What you will need:

• Experience: 6-10 years of professional experience in a data science, analytics, or related quantitative field.
• Agency & Client-Facing Experience: Proven experience working in an agency or consultative environment, with a strong track record of managing client relationships and presenting technical concepts to non-technical audiences.
• Technical Proficiency: Strong, hands-on proficiency in SQL and Python for data manipulation and analysis. Prior hands-on experience building or deploying predictive AI models is highly preferred to effectively guide the execution team.
• Statistical Expertise: Deep understanding of and practical experience with hypothesis testing, statistical analysis, and experimental design (A/B testing, multivariate testing).
• Digital Advertising/Ad-Tech: Proven experience with digital marketing measurement, ad-tech ecosystems, and advanced attribution modeling.
• Mentorship & Leadership: Demonstrated ability to mentor, educate, and guide analysts. We are flexible on the structure of this role and can tailor the balance of individual contribution versus direct people management based on the successful candidate’s strengths.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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