Associate Director, ATV

Business Overview

KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Position Overview

The Addressable Activation department serve as KINESSO’s hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Associate Director is accountable for the performance & pacing of all campaigns within their assigned brands and ensures that departmental standards & process are properly understood and implemented. They act as a point of escalation and are a source of advanced knowledge for complex setup, optimization, and platform nuances.

Responsibilities

· Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager

· Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection

· departmental standards and process are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos

· Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting

· Develops long-term solutions for clients including custom data management solutions and data solutions

· Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team

· Adapts account plans and priorities to address resource and operational challenges

· Collaborates with partners/colleagues across functions and/or centers of excellence

Required Skills and Experience

• Extensive knowledge of TV buying (National) and maintenance tools (MediaOcean and Prisma)
• Deep understanding of Advanced TV capabilities and how ATV and an audience first strategy delivers on client goals
• Build, grow, and maintain rapport with key agency & client leads for both planning and investment
• Liaise between key internal groups on each account (Partnerships/Investment, Audience, Research/Analytics, Comms Design, Operations) to ensure client needs are being met
• Ability to lead a client communication work stream
• Extensive knowledge of Advanced TV platforms, partners, technology, data and analytics

· Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities)

· Knowledge of technology or measurement ad tech solutions, including platforms

o Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.

· Intermediate to strong data analysis skills

· Ability to collaborate with partners/colleagues across functions and/or centers of excellence

· Accountability for the performance, development, and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing

· Provides technical guidance to employees, colleagues and/or clients

· A history of team management/mentorship and a comfort with internal/external-facing communication

Desired Skills and Experience

· Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions

· Managing existing business relationships, partnerships, and alliances internally and externally

· Assesses and ranks issues and tasks in order of importance for taking action

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com.