Associate Director, Marketing - Patient
$180k - $265k USD
Mavericks Wanted
When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.
Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.
What You'll Do
The Associate Director, Patient Marketing, will support the development and commercialization of a key asset (encaleret). The Associate Director, Patient Marketing, will drive cross-functional collaboration and tactical alignment, ensuring success in the US. This individual will lead the development and execution of tactics supporting patients for the commercial launch of encaleret. This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, Patient Marketing, should feel at home in a fast-paced, ambiguous environment. This position requires excellent communication, organization and collaboration skills. The Associate Director, Patient Marketing will report to the Director of Marketing.
Responsibilities
- Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning
- Drive innovative tactics and address untapped opportunities
- Lead patient brand planning, messaging and claims work
- Help identify and support the development of patients and caregivers for patient ambassador programming
- Uncover and address unmet needs by seeking insights to utilize to improve/refine launch planning and execution
- Lead agile, cross-functional team to develop/launch innovative patient marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
- Develop and track metrics to measure and ensure the success of marketing/promotional programs
- Coordinate with digital marketing to build an effective customer engagement ecosystem
- Partner with Value and Access to help develop programming to support patient access and adherence
- Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
- Partner closely with advocacy teams to develop tactics that will help educate and support patients
- Develop targeted measurement plans to help evaluate effectiveness of patient tactics and prioritization of efforts
- Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc.
Where You'll Work
This is a hybrid role and requires in-office collaboration 3x per week in our San Francisco or Palo Alto Office.
Who You Are
- 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
- Successful launch experience in a competitive market is preferred
- Rare disease experience preferred
- Demonstrated ability to develop and action insights from complex clinical data and market research
- Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
- Excellent oral, written, and presentation skills
- Passionate about serving patients suffering from Genetic diseases
- Proven self-starter, able to work independently and as part of a team
- Able to handle full workload across multiple projects
- Collaborates seamlessly across functions to build effective working relationships and align strategy and execution.
- High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
- True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
- Ability to travel (~20%) is required
- You have demonstrated curiosity and adaptability in adopting AI-powered tools and technologies
Rewarding Those Who Make the Mission Possible
We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.
Financial Benefits:
- Market leading compensation
- 401K with 100% employer match on first 3% & 50% on the next 2%
- Employee stock purchase program
- Pre-tax commuter benefits
- Referral program with $2,500 award for hired referrals
Health & Wellbeing:
- Comprehensive health care with 100% premiums covered - no cost to you and dependents
- Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
- Hybrid work model - employees have the autonomy in where and how they do their work
- Unlimited flexible paid time off - take the time that you need
- Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents
- Flex spending accounts & company-provided group term life & disability
- Subsidized lunch via Forkable on days worked from our office
Skill Development & Career Paths:
- People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
- We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
- We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities
At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. Below is the anticipated salary range for candidates for this role who will work in California. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, location of residence and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.
Salary
$179,830—$265,430 USD
As a global company, our comprehensive benefits may vary based on location. We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.
For USA based roles:
Financial & Rewards
- Market-leading compensation
- 401(k) with employer match
- Employee Stock Purchase Program (ESPP)
- Pre-tax commuter benefits (transit and parking)
- Referral bonus for hired candidates
- Subsidized lunch and parking on in-office days
Health & Well-Being
- 100% employer-paid medical, dental, and vision premiums for you and your dependents
- Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
- Fertility & family-forming benefits
- Expanded mental health support (therapy and coaching resources)
- Hybrid work model with flexibility
- Flexible, “take-what-you-need” paid time off and company-paid holidays
- Comprehensive paid medical and parental leave to care for yourself and your family
Skill Development & Career Paths:
- People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
- We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching
- We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities