Associate Director, UA
Who we are:
Let's have fun shaping your future!
We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them!
We are looking for a results-driven UA leader to drive profitable growth for Monster Legends, Dragon City, and Two Dots. This role will own the full UA strategy and execution across all major channels, leading scale initiatives while improving efficiency, measurement, and cross-functional collaboration.
You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities. You will mentor and empower the UA team to deliver best-in-class execution with strong accountability on performance outcomes.
What you will do:
Strategic Leadership
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Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met.
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Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels.
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Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification.
Performance Optimization
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Lead measurement frameworks (SKAN, MMM, incrementality studies, pLTV) to improve decision quality.
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Strengthen full-funnel performance with product-aligned campaigns (FTUE/RTUE, monetization events).
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Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift.
Team & Collaboration
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Mentor UA managers and analysts; help build structured career growth and execution excellence.
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Partner closely with Creative teams to fuel testing velocity and creative breakthroughs.
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Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements.
Operational Excellence
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Establish clear accountability for results with transparent reporting and actionable insights.
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Improve execution speed through better process, prioritization, and cross-team alignment.
What you bring:
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8–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming.
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Proven track record of scaling multi-million €/$ UA budgets profitably.
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Strong fluency in SKAN, mobile attribution, LTV modeling, and ROAS optimization.
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Experience leading and developing high-performing teams.
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Strong analytical thinking and decision-making using data and experimentation.
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Ability to influence stakeholders and drive alignment across multiple functions.
- Bonus: familiarity with Match-3/puzzle models and hybrid-casual or builder games
What's in it for you as a Socialpointer?
- Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
- A generous 25 days of annual leave, plus public holidays
- Private medical insurance for you and your family to keep your health bar full
- Disability and life insurance
- Choose from the latest iOS or Android device when you join (phone or tablet)
- Free language lessons in English, Spanish and Catalan
- Spotify Premium to add the perfect soundtrack to your adventure
- Legendary social events and parties to let off some steam
- Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
- Professional development budget for skills training
Onsite perks include:
- State of the art gym facilities
- Free breakfast, lunch, and specialty coffee
- Onsite physiotherapist and hairdresser (no wallet needed!)
The list goes on and on… so get your game on and apply now! Click “Apply” to level up and submit your application in English.
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at recruitment@socialpoint.es to request any accommodations or for support related to your application for an open position.
Please be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Socialpoint’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs, socialpoint.es, take2games.com email domain).