Associate Director,Strategic Planning
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Responsibilities of the role:
- Develop and build relationships with clients, be a trusted advisor on account requirements.
- Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.
- Deployment of best-in-class digital implementation across client portfolio.
- Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
- Campaign strategy & planning, and integration with the wider comms.
- Assist in training & up-skilling of client account teams.
- Management, extraction & interpretation of clients’ digital performance data.
- Delivery of beyond-the-banner high value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.
- Sharing of best practice with the wider Interaction community.
- Conduct regular appraisals with designated team members.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
What you will need:
- 6-7 years of digital experience (agency background preferred)
- An independent, self-driven individual with highly responsible nature
- Ability to work in a matrix organization, managing complexity and challenges
- Proven track record on the execution and development of digital strategies for clients
- Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy
- Chinese competency is a must (either Mandarin speaking or read/write Chinese if not spoken fluent Mandarin)
- An understanding of China digital space is a major plus.
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