Associate Marketing Director
Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to click this link and get to know us.
Who is Harrow?
Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company – where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow’s values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world – providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need. We encourage you to learn more about Harrow and its unique culture to see if you’re the right person to help contribute as we build a truly exceptional company, one we are all so proud of!
Harrow’s ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:
- An expanding Retina Portfolio including IHEEZO®, TRIESENCE®, BYOOVIZTM, and OPUVIZTM
- A broad Dry Eye Disease product line, led by VEVYE® and bolstered by well-known adjacent ocular surface disease products such as FLAREX® and FRESHKOTE®
- A peri-operative Surgical product line, led by TRIESENCE®, and BYQLOVITM
- A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO®, NATACYN®, and VERKAZIA®
- A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01
Job Summary
Reporting to the Vice President of Marketing and part of the commercial team, the Associate Director, Marketing is responsible for leading the branded marketing team and directly managing upstream and downstream marketing activities for assigned compounded and FDA-Approved products. You'll primarily focus on launching a new FDA-Approved product, establishing long-term product strategy, developing and executing annual marketing campaigns across multiple products. This role will be instrumental in the market assessment, will attend various industry tradeshows in the ophthalmic space, coordinate educational programs, and identify cross-selling opportunities to fill the sales funnel. You'll cultivate partnerships with key opinion leaders in the ophthalmic industry to understand the market's needs.
Position Responsibilities
- Manage, mentor and develop a highly successful marketing team focused on our compounding and assigned FDA-approved portfolios.
- Develop and execute go-to market strategies for responsible brands.
- Work cross-functionally with multiple departments to align and compliantly execute critical initiatives.
- Provide proposals, input, and support on key messaging for the products.
- Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, and attending local conferences.
- Understand customer behavior and deliver relevant messaging through various marketing channels.
- Lead project scope for qualitative and quantitative market data/research to continually gain a deeper understanding of the customer, brand, and market
- Play a leadership role in all materials to ensure appropriately developed and put through regulatory approvals, including OPDP submission, before dissemination.
- Develop and manage marketing budget.
- Partner and support the development of the public relations strategy by implementing, interpreting, and translating clinical data into commercial implications.
- Utilize relevant data from existing CRM (Salesforce) to drive new marketing initiatives, track progress, and report results.
- Evaluate ongoing campaigns and propose new ways to boost sales and new opportunities.
- Coordinate with the clinical team on new product trials and gather valuable feedback.
- Plan and participate in industry tradeshows.
- Communicate frequently with field sales reps to understand how to build better tools
- Build and maintain strong relationships with key opinion leaders.
- Execute and manage KOL activities including advisory boards, commercial presentations, conference activities, and KOL meetings.
- Stay positive and solution-focused and suggest product improvements and innovation.
- Become an advocate for our customers and understand how we can better communicate and serve them.
What we are looking for:
- Bachelor's degree
- 5+ years related experience in marketing to the ophthalmic audience
- Experience with ophthalmic buy & bill pharmaceuticals strongly preferred
- Ability to analyze data and build product forecast
- Deliver compelling presentations in PowerPoint
- Ability to create and deliver executive materials for decision making
- Demonstrated experience working with different departments
- Attention to detail and well organized
- Ability to think creatively in confronting new issues and provide novel solutions
- Work under pressure, meet deadlines and exercise sound business judgment with critical thinking skills and high ethical standards while being a team player.
- Excellent written and verbal communication skills; ability to write effective customer and field sales communications
- Ability to multitask, adjusting priorities as needed
- Proficiency in standard MS Office software products, including Outlook, PowerPoint, and Excel
- Proficient with Salesforce, Pardot, Air table, and Tableau, a plus
- Ability to travel at least 20% of the time
Position Type and Expected Hours of Work
- This is a full-time exempt level position.