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B2B Social Media & LinkedIn Lead Generation Manager

1840&Company Mexico City, Mexico City Today

sales

We are seeking a B2B Social Media & LinkedIn Lead Generation Manager to manage our LinkedIn presence and drive outbound lead activity. This role is responsible for building brand credibility, growing executive and company visibility, and generating qualified leads through consistent LinkedIn content, engagement, and direct outreach.

This is not a passive posting role. The ideal candidate understands LinkedIn as a revenue channel, not just a content platform, and can connect social activity to pipeline outcomes.

Working hours: 9:00 AM – 5:00 PM EST

Key Responsibilities:

LinkedIn Content & Profile Management

Manage and grow company and executive LinkedIn profiles.

Plan, write, and publish B2B-focused LinkedIn content, including:

Thought leadership posts

Industry insights

Product or solution positioning

Case studies and proof points

Maintain a consistent brand voice and posting cadence.

Outbound Lead Generation (LinkedIn)

Execute daily outbound activity on LinkedIn, including:

Connection requests

Personalized follow-up messages

Comment-based engagement to warm prospects

Identify and engage ICP-aligned prospects (titles, industries, company size).

Use social selling best practices to move prospects toward sales conversations.

Engagement & Community Building

Engage with relevant accounts, prospects, and industry voices.

Respond to comments and messages in a timely, professional manner.

Build visibility through meaningful participation in conversations.

Lead Tracking & Coordination

Track outbound activity, responses, and lead status.

Coordinate with sales or business development teams to:

Hand off qualified leads

Align messaging and follow-up

Maintain clean records of outreach and outcomes.

Performance & Optimization

Monitor key metrics, including:

Profile and post engagement

Connection acceptance rates

Response rates

Leads generated

Refine content and outreach messaging based on performance insights.

Required Qualifications:

3–6+ years experience in B2B social media or LinkedIn-focused roles

Proven experience generating outbound leads via LinkedIn

Strong understanding of:

B2B buyer journeys

Social selling best practices

LinkedIn platform mechanics

Excellent written communication and personalization skills

Preferred Qualifications:

Experience supporting executive or founder-led LinkedIn accounts

Familiarity with CRM tools and lead tracking workflows

Experience working closely with sales or revenue teams

Background in SaaS, enterprise, media, or professional services

What Success Looks Like (First 90 Days):

Consistent LinkedIn posting cadence established

Clear outbound workflow documented and executed daily

Steady flow of qualified inbound and outbound conversations

Improved engagement and visibility with target audiences

Measurable contribution to pipeline activity

Ideal Traits:

Revenue- and outcome-driven mindset

Comfortable with direct outreach and follow-ups

Organized and disciplined in daily activity

Professional, credible, and brand-awareness

About 1840 & Company

1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.

Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.

We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com.