B2B Trade Marketing Director

Additional Information

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

About the Company

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

About this role

We’re hiring a Trade Marketing Director to set the strategy and drive revenue across our social video first Studio offering and digital, branded content and print suite. This is a high-impact, highly visible role where you’ll shape how we grow and make a tangible difference across the wider organisation.

You’ll own the trade marketing plan and budget, bringing our “Where People Live” brand positioning to life across the industry. You’ll lead the marketing and comms plan that builds consideration for our digital, data and Studio offerings with advertisers and agencies, turning market trends, consumer insight and competitor moves into sharp, actionable trade strategies.

You’ll steer B2B lead generation from strategy through to execution in partnership with our Associate Director of Lead Generation, converting demand into pipeline. You will  also oversee the Mantis Marketing strategy to ensure Mantis, our contextual targeting and brand-safety solution, is positioned as an innovation hub for publishers, brands and agencies. 

You’ll take charge of the trade marketing budget, manage our newly appointed PR agency, and be a go-to contact for agency marketing teams and Trade/Industry press contacts as well as owning key Editorial relationships. 

What you need to succeed

This position requires a strategic thinker with strong leadership skills to manage cross-functional teams. In this role you will oversee a team of 12 with 3 direct reports, and so it is essential that you have senior level management experience. 

It is key that our Trade Marketing Director possesses a strong understanding of the Agency market and has experience cultivating strong relationships with internal marketing teams and industry press. We are looking for someone who is well connected within the Advertising ecosystem and will have industry experience.

You’ll have experience with lead generation technology and strategy, and will be an experienced user of Salesforce, Pardot and Marketo, or similar tools. In addition, we need someone with strong analytical skills with the ability to interpret data to make informed decisions.

This is a hybrid role working 2 days per week from our Canary Wharf Hub, applicants must be within a commutable distance from London. 

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.

• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.

• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)

• Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings. - remove if not senior level 

• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.

• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.

• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.

• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.

• Wellbeing support - including a 24/7 assistance programme for you and your family.

• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.

• Interest-free loans - including for season tickets and technology.