B2C Sales Manager / Team Leader

We are recruiting a leader for our Italian B2C Sales Team, based in our modern offices in the heart of Barcelona Depending on experience, this role will be appointed at one of two levels: 

• Team Leader – a player–coach role, spending approximately 50% of time selling and 50% leading and coaching others 

• Sales Manager – a pure people-management role, focused on developing the team, driving performance, and shaping sales strategy 

One appointment will be made, with responsibilities and seniority aligned to the successful candidate’s profile. 

Working closely with Marketing and the EU B2C Sales Director, you will play a key role in driving growth in this strategically important market. 

Key responsibilities (scope varies by level) 

• Lead, coach, and develop a team of Italian-speaking Sales Consultants to achieve individual and team sales targets 

• Foster a high-performance, collaborative sales culture built on accountability, learning, and continuous improvement 

• Use sales data and KPIs (leads, conversion, revenue, productivity, quality) to monitor performance and identify opportunities 

• Work closely with Marketing to improve lead quality, align campaigns, and optimise conversion 

• Support recruitment, onboarding, and ongoing development of team members 

• Share clear, data-driven insights with senior stakeholders 

At Team Leader level, this role includes significant hands-on selling. At Sales Manager level, the focus is entirely on people leadership and performance management. 
 

Qualifications

About you 

You are commercially driven and motivated by developing others. You enjoy using data to improve performance and creating a positive, results-focused sales environment. 

You’ll also bring: 

• Native-level Italian and strong English (additional languages a plus) 

• Proven experience in B2C or direct sales 

Either: 

• Experience leading or coaching others (Team Leader level),  

Or 

• Experience managing a sales team (Sales Manager level) 

• Confidence using CRM systems (Salesforce preferred) and analysing sales performance data 

• A coaching mindset combined with a strong results focus 

What we offer 

• Competitive salary aligned to role level (€30,000–€45,000 base) plus commission/bonus 

• Clear development and career progression opportunities 

• 23 days’ annual leave plus public holidays 

• Restaurant Ticket scheme and discounted private medical insurance 

• Free language courses 

• A collaborative, international working environment in modern Barcelona offices (Eixample) 

• Relocation support if required 

Additional Information

What we offer you:

• The opportunity to develop your skills in an international environment, in the exciting field of language travel
• A dynamic work atmosphere
• An environment where corporate ethics and sustainable development matter
• Languages courses abroad for free 
• Private medical insurance discount
• Competitive salary 
• Ticket restaurant
• Place of work: Barcelona
• Start date: Beginning 2026
• Type of contract: Permanent
• Activity rate: Full-time

If you fit the profile and are interested in this position, please send us your application file in English (résumé) along with a cover letter. Please note that only applications received through our online platform will be informed of the status of their application.

Diversity and inclusion are important to us, and we’re constantly working to improve these aspects. At KLG and all our brands, we don’t just accept our differences, we fully support and celebrate them.

We’re committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, or gender identity or expression. We strive to be an equal-opportunity workplace.

About the Company

Part of Kaplan Inc., the Kaplan Languages Group (KLG) is made up of Kaplan International Languages, ESL Education, and Alpadia Language Schools. Language travel is an inspiring business sector with lots of scope for fun and creative work. Our student’s study from 1 week up to a full academic year and we are proud to welcome language learners from over 100 countries, ensuring a great cosmopolitan mix in our classrooms across the globe. With a network of Kaplan International Languages and Alpadia -branded schoolsand summer camps spanning seven countries, KLG has the largest presence of any international language school in the English-speaking world, as well as France, Germany and Switzerland. In addition, ESL, Europe’s largest language education travel agency matches students with the right language course for them.