Bilingual Manager, IT B2B Marketing & Operations (Korean/English)
$100k - $150k USD
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
What we can offer:
A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.
We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!
The Opportunity:
LG Electronics is seeking a highly motivated and results-driven Bilingual Manager, IT B2B Marketing & Operations (Korean/English) to lead strategic marketing, sales enablement, and revenue management for our IT B2B business.
This role is responsible for end-to-end revenue generation, sales communication, PO management, and profitability control, ensuring seamless coordination with customers, resellers, distributors, and internal teams to optimize sales performance. The primary focus will be on IT B2B marketing and sales operations (90%+), while also having the flexibility to support B2C initiatives when needed.
The ideal candidate will have extensive experience in IT B2B marketing, channel strategy, sales operations, and profitability management, with the ability to work cross-functionally with sales, product management, HQ teams, and marketing communications.
IT B2B Marketing Strategy & Brand Growth
- Develop and execute B2B go-to-market (GTM) strategies for IT products and solutions.
- Strengthen brand positioning, messaging, and content strategy to expand LG’s presence in the IT B2B sector.
- Analyze market trends, competitive landscape, and customer insights to optimize marketing efforts.
- Ensure all marketing initiatives align with long-term revenue objectives and brand growth strategies.
- Support B2C marketing activities if required, ensuring synergy across business channels.
Sales Communication, PO Management & Customer Engagement
- Drive end-to-end revenue generation by collaborating with internal sales teams, resellers, and enterprise customers.
- Manage PO processing, approval workflows, and sales coordination to ensure smooth operations.
- Build and maintain strong customer relationships, ensuring clear communication on pricing, promotions, and product updates.
- Support sales teams in negotiations, deal structuring, and closing major B2B accounts.
- Monitor and optimize order management, delivery timelines, and operational coordination for on-time execution and customer satisfaction.
Channel & Partner Marketing
- Manage and optimize partner marketing program, fostering engagement with distributors, resellers, and system integrators.
- Oversee Market Development Fund (MDF) allocation, ensuring effective investment to drive demand and partner growth.
- Lead channel marketing promotions, lead generation efforts, and co-marketing programs to strengthen sales pipeline.
- Develop and implement data-driven strategies to enhance reseller engagement and partner performance.
Product Launch & Demand Generation
- Oversee B2B product launch activities, ensuring alignment with sales strategies and marketing initiatives.
- Develop and distribute sales enablement materials, including datasheets, whitepapers, case studies, and training content.
- Manage tradeshows, industry events, and webinars to showcase LG’s IT B2B solutions.
- Drive B2B lead generation programs and continuously optimize campaigns based on data analytics.
Sales Program, Pricing Strategy & Profitability Management
- Develop and execute B2B sales programs, promotions, and pricing strategies to enhance competitiveness.
- Collaborate with finance and sales teams to analyze ROI on marketing investments and promotional activities.
- Ensure effective pricing models, bid management, and discount structures to maximize profitability.
- Oversee sales deduction programs (MDF, price protection, rebates) and evaluate their impact on COI, revenue, and overall profit margins.
Business Operations, Pipeline & Revenue Management
- Manage PO approvals, inventory alignment, and operational processes to support business growth.
- Oversee Pipeline Management, ensuring systematic tracking and execution of B2B project life-cycle stages (Access, Spec-in, Award, Close).
- Lead Run-Rate Business (Recurring Revenue Management) by optimizing forecasting (FCST), demand planning, and revenue realization strategies.
- Collaborate with HQ and internal teams to ensure seamless execution of logistics, supply chain, and financial reporting.
- Monitor weekly/monthly sales performance and profitability, making strategic adjustments as needed.
- Track and analyze key performance metrics (ROI, conversion rates, revenue impact, etc.) to refine marketing and sales strategies.
Qualifications:
- Bachelor’s degree required; Master’s degree preferred (Marketing, Business, Sales, or related field).
- 5+ years of experience in B2B IT marketing, channel sales, or product marketing, preferably in the technology industry.
- Experience in sales communication, PO management, and revenue tracking.
- Experience in developing and executing marketing campaigns and GTM strategies.
- Strong B2B IT marketing expertise, including demand generation, channel marketing, and digital strategies.
- Excellent leadership and cross-functional collaboration skills, working across teams.
- Strong analytical and strategic thinking abilities to drive data-driven marketing and sales decisions.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) and CRM/Marketing Automation tools (Salesforce, Pardot, HubSpot, etc.).
- Ability to travel up to 30-40% for industry events, partner engagements, and HQ meetings.
Recruiting Range
$100,000—$150,000 USD
Benefits Offered Full-Time Employees:
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors:
- Eligible for the relevant benefit programs offered through our partner agencies.
Privacy Notice to California Applicants
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.