About Right Side Up
Right Side Up is a collective of premium marketing talent—with all of the marketing chops and none of the agency fluff. We’re trusted by the most buzzed-about early stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH. Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm, among many others.
About the Role
We’re hiring a Brand Measurement Consultant to support one of our clients in redefining how they measure the impact of brand marketing. This is a strategic advisory role for a senior expert in brand health tracking, attribution, and marketing analytics.
What You'll Do
Audit and enhance the client’s brand measurement frameworkDefine best-in-class brand marketing effectiveness principles (metrics, methodology, timing)Build attribution models that clarify brand impact by campaignAdvise on brand KPI integration into MMM (e.g., Recast) and validate links to business outcomesOffer insights from cross-industry best practicesPartner with Research, Brand, Data Science, and Marketing teams to align on KPIs and measurement strategies
Key Questions You'll Help Answer
Are we making meaningful progress with our brand — beyond media distribution?What signals can we trust when KPIs fluctuate?How can brand metrics guide initiatives across audiences and segments?What does effective brand measurement look like at top-performing companies?
What We're Looking For
10–15+ years of experience in brand measurement, marketing analytics, or research consultingDeep knowledge of brand health tracking, survey design, and attribution frameworksExperience integrating brand KPIs into MMM/econometric modelsStrong communication skills and experience presenting to senior stakeholdersAbility to navigate complex measurement challenges and bring clarity to ambiguity
Nice to Have
Experience in fintech, tech, or mediaProficiency with tools like Recast, Nielsen, or MMM platformsSkills in Python, R, or data visualization toolsCollaboration with social, brand, or sponsorship marketing teams