About Sadie
Sadie is transforming how restaurants engage with their customers using AI-powered voice technology. Our intelligent voice agent, Sadie, answers phone calls 24/7 to take bookings, manage reservations, answer FAQs, promote specials, and drive upsells—all without putting pressure on front-of-house staff. Sadie integrates with the world’s leading booking engines and POS systems to deliver a seamless guest experience and operational efficiency.
We’re live in over 1,000 restaurants across Canada, the US, UK, Germany, and Australia, and we’re just getting started.
The Role
We’re looking for a Business Development Representative (BDR) to join our growing sales team based anywhere in Canada. Preferrably Toronto, Vancouver, or Montreal. In this role, you’ll be on the front lines of Sadie’s growth—identifying and engaging restaurant prospects across Canada and helping them discover how Sadie can transform their operations.
You’ll focus primarily on outbound prospecting, generating qualified opportunities for our Account Executives through research, outreach, and persistence. This is an ideal role for someone early in their sales career who thrives on energy, curiosity, and the satisfaction of turning “no” into “tell me more.”
About Sadie
Sadie is transforming how restaurants engage with their customers using AI-powered voice technology. Our intelligent voice agent, Sadie, answers phone calls 24/7 to take bookings, manage reservations, answer FAQs, promote specials, and drive upsells—all without putting pressure on front-of-house staff. Sadie integrates with the world’s leading booking engines and POS systems to deliver a seamless guest experience and operational efficiency.
We’re live in over 1,000 restaurants across Canada, the US, UK, Germany, and Australia, and we’re just getting started.
The Role
We’re looking for a Business Development Representative (BDR) to join our growing sales team based anywhere in Canada. Preferrably Toronto, Vancouver, or Montreal. In this role, you’ll be on the front lines of Sadie’s growth—identifying and engaging restaurant prospects across Canada and helping them discover how Sadie can transform their operations.
You’ll focus primarily on outbound prospecting, generating qualified opportunities for our Account Executives through research, outreach, and persistence. This is an ideal role for someone early in their sales career who thrives on energy, curiosity, and the satisfaction of turning “no” into “tell me more.”
What You’ll Do
- Research and identify potential restaurant customers across Canada (with a focus on the GTA).
- Run outbound prospecting campaigns through cold calls, emails, social outreach, and in-person visits when needed.
- Qualify leads based on business needs, decision-making processes, and readiness to adopt Sadie.
- Collaborate closely with Marketing, Partnerships, and Account Executives to hand off qualified leads and develop strategies for target accounts.
- Maintain detailed activity and pipeline records in the CRM.
- Consistently meet and exceed weekly and monthly outreach and meeting goals.
- Represent Sadie with professionalism, enthusiasm, and a genuine understanding of the restaurant industry.
What You Bring
- 1–2 years of experience in sales development, lead generation, or customer-facing roles (hospitality experience is a plus).
- Strong communication and interpersonal skills—you’re confident on the phone and engaging in person.
- Grit, resilience, and curiosity—you thrive on learning, experimenting, and improving every day.
- Comfort with CRM tools and outbound engagement platforms.
- Passion for restaurants, technology, and helping businesses succeed.
- Based in Toronto and comfortable with occasional in-person outreach and events.
Why You’ll Love Working Here
- Join a fast-moving startup transforming restaurant technology with AI.
- Work directly with experienced sales leaders and gain hands-on mentorship.
- Opportunity for rapid growth into Account Executive or other commercial roles.
- Competitive base salary + commission, benefits, and a fun, collaborative team culture.
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Valsoft was founded in 2015 in Montreal, Canada. Our focus is to acquire and grow vertical market software businesses that provide mission-critical solutions in their respective niche markets.
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