Business Director - Commerce Strategy

1310 - Business Director – Commerce - MM&D

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

The Commerce Business Director will lead the strategic development and operational enablement of Nespresso’s E-Retail Media acceleration programme, with a primary focus on Amazon as a growth engine within a broader eTrade ecosystem. This role shapes the “North Star” vision, builds playbooks and measurement standards that markets can execute, and ensures retail-aware media planning is integrated with digital shelf fundamentals to improve efficiency and business outcomes.

Working in close partnership with Nespresso HQ stakeholders and cross-functional agency specialists (media, search, analytics, data/tech), the role will translate business priorities into scalable frameworks, governance, and training—accelerating adoption of advanced capabilities such as Amazon Marketing Cloud (AMC), audience strategy, and modern incrementality/halo measurement.

Responsibilities:

Lead the global E-Retail Media strategy and roadmap (Amazon-first), setting best-practice principles and a scalable operating approach for markets.

Build core enablement assets: Amazon measurement framework, budgeting methodology, and activation playbooks grounded in “retail-aware media” and digital shelf fundamentals.

Drive AMC and audience capability in partnership with data/tech teams (use cases, segmentation, targeting/suppression, readiness and integration roadmap).

Evaluate and recommend the retail media tech stack (bid management, digital shelf intelligence, reporting/analytics) and support adoption across priority markets.

Develop and deliver global capability-building (training programme, documentation, community of practice) to embed standards into ways of working.

Manage senior stakeholder relationships (Nespresso HQ, agencies, retail/platform partners) and coordinate specialist teams to deliver on time and to business objectives.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Significant and relevant experience in commerce / retail media / performance marketing / eCommerce consulting, with hands-on exposure to Amazon Ads and broader retail media ecosystems.
• Demonstrated ability to create scalable strategy-to-execution frameworks (playbooks, measurement standards, operating models) adopted across multiple markets/teams.
• Strong knowledge of Amazon retail media and measurement, including AMC concepts (audience use cases, clean room principles, privacy-safe measurement, experimentation logic).
• Proven expertise in measurement design: KPI taxonomy, attribution/incrementality considerations, halo measurement, and performance storytelling for senior stakeholders.
• Strong understanding of retail and commercial drivers (availability, Buy Box, pricing, promo, margin, inventory/demand signals) and how they affect media outcomes.
• Experience with retail media tooling (e.g. Pacvue or equivalent bid platforms), digital shelf intelligence, and analytics/reporting stacks.
• Excellent programme leadership skills: managing interdependent workstreams, aligning stakeholders, and producing high-quality deliverables under tight timelines.
• Confident communicator with strong facilitation, training, and presentation capability—able to simplify complex topics and drive decisions.
• Collaborative leadership style; able to influence without authority across HQ, markets, agency teams, and platform partners.
• Comfortable operating in ambiguity with a bias for action, strong problem-solving, and high attention to detail.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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