Business Director - Content

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Overview of job
WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Director - Content to join us.

Reporting of the role

This role reports to Senior Business Director - Content.

3 best things about the job:

1. A fun environment that combines the best of being entrepreneurial and being part of an award-winning & young global media agency network - the leading marketing services group in the world.
2. Working on a fast-growing content marketing practice with access to multiple strategic partners that help bring to life engaging stories for audiences.
3. Grow up with a young/passionate & diverse team with an opportunity to learn from the best and gain invaluable experience both from a strategic and on-ground level.

In this role, your goals will be:

In three months:

• Fully Exposed to live projects and pipeline & able to understand the work & process.
• Develop new thinking on Branded Content in existing or new projects, be it the use of emerging technology, integration of digital & social, use of influencers, and/or partnerships.
• Collaborate with Digital, Insight and Activation.
• Active client engagement
• Participate in creation of Content Calendars for clients.
• Up to speed with WPP Media’s value proposition and able to articulate this confidently. 


In six months:

• Develop a project pipeline at each stage of opportunity development.
• Start managing proactive pitches to clients, also includes developing ideas on top of Impact properties
• Form a trust between your team, business teams and your clients in terms of consultancy and content strategy.
• Develop and implement a branded content for clients if required.
• You will be working closely with the content teams in all agencies under WPP Media for market opportunities, execution and with business teams and GMs for brand / client understanding.
• Manage and work with the team to continuously sense the pulse of what’s emerging in Branded Content

In 12 months:

• Co- Lead Branded Content project brainstorms and develop proposals that are highly integrated with the other units within agency and/or specialist units within the WPP Media network.
• You will support in new business pitch to deliver consumer content consumption insight & brand content solutions.
• You will deliver the best practice achieved in the past 12 months and share the learning & key observation on the market in team & agency level.
• Get award wins across key forums
• Profile “Content+ Connections” as best in class

 What your day job looks like at WPP Media

• Conceptualizing and leveraging use of content for brands for active engagement with consumers & meeting brand challenges/ objectives
• Supervision of production budgets, contracts and other commercial terms between all parties involved
• Evangelizing the use of content in brand media plans for teams across clients
• Development, pitching and execution of projects across media touch points and clients / relevant media partners
• Assist in deal negotiation and closure with broadcasters, film, event owners, film producers and TV producers for a win-win proposition for all parties concerned
• To assist senior to research, liaison, develop and implement film and TV brand focused content/production projects.
• Invent and foster innovative ideas
• Constant look out of new business and partnership opportunities

 What you’ll bring:

• You bring the idea to life, through your production capabilities – photo shop, editing.
• Your project management skills, will help in keeping the project deliverables on track.
• An openness to change, an inquiring mind, a generator of ideas to benefit client’s campaign and brand.
• Has an entrepreneurial spirit and is self-motivated
• Understands the various genres of television and film and has created content for the same (all mediums along with digital)
• Having an experience of working with diverse teams, handling projects & excelling in people interactions will play an important role
• Isn’t wary of getting their hands dirty or stepping into the trenches

Minimum qualifications:

• Will need to have a minimum experience of 7+ years’ experience in production, content, media and entertainment
• You should have worked in a production house/television channel/digital agency/multi-channel network.
• You are adept at various facets of content production – Photoshop, video editing, project management (preferred).
• Have a basic understanding of Content production from pre to post.
• Excellent English communication skills (written and spoken).
• Strong communication and presentation skills. Able to convince and influence other effectively
• A smart team player

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.