Business Unit Leader, Vietnam
About the Role
This is not a typical agency leadership role. At Vero, we are building a new business unit in Vietnam—and we are looking for a founder-mindset PR leader to create it with us. Whether your roots are in consumer PR or corporate communications, if you have the ambition to build, lead, and inspire, this role is for you.
We don’t expect you to fit into a rigid box. Instead, we will shape this role around your strengths, passions, and vision. What matters most is your ability to:
- Win trust with clients and colleagues.
- Inspire talent and attract a next generation of PR professionals.
- Build a business that delivers award-winning campaigns and measurable results.
This role is a chance to combine entrepreneurial freedom with the support of one of Southeast Asia’s most awarded PR consultancies.
What You’ll Do
- Launch and grow a new business unit at Vero, setting its vision and culture.
- Lead client relationships, win new business, and serve as a trusted strategic partner.
- Develop and deliver bold, creative, and effective PR campaigns.
- Recruit, mentor, and energize a talented team of young professionals.
- Manage budgets and the unit’s P&L with an entrepreneurial mindset.
- Build your profile (and Vero’s) through thought leadership and industry engagement.
- Introduce new ways of working, new tools, and new approaches to communications in Vietnam.
Who You Are
- A PR professional with the ambition to lead—title and years of experience are flexible.
- Someone who has already earned client trust and can convert relationships into long-term partnerships.
- A talent magnet who people want to work with and for.
- Entrepreneurial, energetic, and unafraid to innovate.
- Deeply connected to Vietnam’s media and influencer landscape, fluent in both Vietnamese and English.
Why Join Vero
- Profit Sharing: Share directly in the success of the business unit you build.
- Unlimited Leave: Take the time you need—we trust our people.
- Flexible Workstyle: A stunning office overlooking the Saigon River, plus the freedom to work remotely.
- Mental Health Budget: $500 USD/year for therapy with international psychologists.
- Health Insurance: Comprehensive private coverage.
- A Platform to Create: At Vero, leaders don’t inherit—they invent.
About Vero
Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profits. With over 250 consultants across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, we combine PR, digital, influence, creative, events, and government relations expertise. We are B Corp certified, a Clean Creatives pledge signatory, and proud to design work that creates impact for clients and society. Recent expansions include Vero IQ (data-driven insights), VeroXperience (brand events), and Vero Advocacy (government relations). Join us, and help shape the next big chapter.