Campaign Strategist Senior Analyst

Campaign management & execution

• Lead the end-to-end execution of campaigns, translating high-level briefs into detailed tactical plans across paid media (e.g., Meta, Google) and owned channels (e.g., Push, WA, Email).

• Manage the Campaign Budget and timeline, ensuring funds are tracked accurately and campaigns pace correctly to maximize impression and conversion opportunities.

• Serve as the primary point of contact for external merchant partners during co-marketing campaign launches, coordinating asset exchange, approvals, and measurement tracking.

Optimization & Analysis

• Monitor real-time campaign performance dashboards to identify immediate optimization opportunities and mitigate underperformance risk.

• Deliver weekly performance reports and deep-dive analyses to Manager, detailing key insights, operational blockers, and actionable recommendations for future strategy.

Asset & Compliance Oversight

• Manage the internal creative workflow, ensuring all required assets are delivered on time, approved by stakeholders, and correctly sized/formatted for specific channels.

• Ensure all campaign messaging and offers are compliant with financial services regulations and internal risk policies before launch.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related quantitative field is required.

• Minimum of 3-5 years of hands-on experience in digital marketing, specifically focused on end-to-end campaign management and performance optimization.

• Industry Focus (Highly Preferred): Proven track record of campaign success within a Fintech, Paylater, E-commerce, or Financial Services environment, demonstrating an understanding of regulated products.

• High proficiency in data analysis and reporting using tools like Google Analytics (GA4), Amplitude, or a similar web/product analytics platform.

• Hands-on experience with a CRM or Marketing Automation Platform (e.g., Braze, HubSpot, Moengage) for segmentation, email/push/SMS campaign setup, and journey mapping.

• Expert-level understanding of campaign tracking setup, including UTM parameters, conversion pixels, and mobile attribution models (e.g., Adjust, AppsFlyer).

• Excellent organizational and time management skills, with proven ability to manage multiple complex projects simultaneously under tight deadlines.

• A proactive, self-starter mentality, comfortable working with high operational autonomy and quickly troubleshooting live campaign issues.