Channel Marketing Specialist

Channel Marketing Specialist 

1. Marketing Strategy & Planning (Execution-Focused)

• Support execution of annual and quarterly marketing plans aligned with business and product priorities
• Assist go-to-market activities across eCommerce, Channel, and Enterprise / NAS segments
• Collect and consolidate market, customer, and competitor information to support tactical decisions

2. Campaign & Project Execution

• Execute online and offline marketing campaigns, including channel events, customer seminars, and industry exhibitions
• Manage assigned projects with clear timelines, defined deliverables, and budget control
• Coordinate with internal stakeholders and external vendors to ensure smooth execution

3. Channel & eCommerce Marketing Support

• Support channel marketing programs, partner enablement activities, and training sessions
• Execute eCommerce promotions on key platforms (JD.com, Tmall), including 618, Double 11, and Double 12
• Ensure correct and consistent use of marketing assets across channel and eCommerce platforms

4. Budget, MDF & Performance Tracking

• Support MDF application, usage tracking, and documentation
• Track campaign performance metrics including reach, engagement, leads, and ROI
• Prepare post-campaign summaries and execution reports

5. Cross-functional Collaboration & Operations

• Act as day-to-day marketing contact for Sales, Channel, and Product teams
• Support internal processes, approvals, vendor coordination, and asset management
• Complete other assigned marketing-related tasks

Qualifications

• Bachelor's degree in Mass Communication, Marketing or related course
• With5 year's + experience or exposure in marketing
• Above average oral and written communication skills
• Strong project/time management skills
• Attentive to details
• Team player

Additional Information

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

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