Content Creator (On-Camera)
About PhonePe Limited:
Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
WHY DOES THIS ROLE EXIST?
At share.market, we’re building the future of intelligent trading & investing for India.
Finance can feel confusing. Broking can feel intimidating.
Our mission is simple:
- Make finance clear & easy to understand
- Make wealth creation accessible & provide intelligent insights to power your wealth creation journey
This is where you come in.
We’re looking for someone who can be the face and voice of modern financial storytelling, someone who is equally comfortable in front of the camera and has a knack for financial research and written & visual storytelling.
This is not just a content role.
This is not just a scriptwriting role.
This is a video first, creative marketing role.
You will help us explain broking, trading, investing, fintech, capital markets in a way that builds trust and drives growth.
HOW YOU’LL SPEND YOUR TIME
🎥 50–60%: On Camera Content Featuring
You will be the on screen personality for share.market trading channel & other avenues.
You’ll:
- Host financial education videos specifically around trading in capital markets
- Present product explainers in a simplified manner
- Create short-form and long-form content as per the marketing demands
- Build repeatable video series which scales and drives growth
- Continuously improve delivery using performance data
You don’t just “present.”
You hold attention. You build credibility. You simplify complexity.
✍️ 25–30%: Research & Scriptwriting (around trading in capital markets)
You’ll:
- Research trading, broking, markets, fintech trends
- Write high-retention scripts with strong hooks especially around trading in capital markets
- Turn complex financial topics into clear simplified stories for user consumption
- Work with product & compliance teams to ensure accuracy. Shape narratives based on platform (YouTube ≠ Instagram)
🤖 15–20%: AI-Powered Content Systems
AI is not optional here. It’s core to the role.
You’ll:
- Use tools like ChatGPT, Claude, Gemini, Runway, Midjourney, etc.
- Build prompt libraries for repeatable formats
- Repurpose long-form into short-form using AI
- Test thumbnails, titles and hooks using AI
- Build automated workflows (N8N, Zapier, Make, etc.)
- Identify bottlenecks and design AI solutions
You are not just a user of AI. You build systems with it.
WHAT WE’RE LOOKING FOR
🎬 Strong On-Camera Presence (Critical)
You:
- Are confident and natural on screen
- Have strong voice control and articulation
- Understand pacing, pauses, hooks for better delivery
- Adapt energy for short-form vs long-form
- Continuously improve using analytics
You don’t try to impress.You make people trust you.
📊 Strong Financial Understanding
You understand:
- Money psychology especially around trading & investing in capital markets
- Stockbroking & capital markets
- Regulatory sensitivity & compliance related to stock broking universe
- Broader fintech & financial ecosystem (cards, insurance, etc.)
You can simplify without oversimplifying.
🧠 AI-Native Mindset (Critical)
You:
- Use LLMs for research & script refinement
- Build reusable AI workflows
- Experiment constantly with new tools
- Think automation-first
- Move fast and iterate
AI is your operating system.
📱 Strong Audience Instinct
You understand:
- What makes someone stop scrolling
- Why certain hooks work
- Platform nuance
- Cultural timing
- Retention signals
You create content that feels native — not forced.
YOUR CORE RESPONSIBILITIES
- Own video content from idea/featuring to iterations as per audience wants/needs
- Maintain high presentation standards
- Write and refine scripts
- Track performance and improve output
- Build scalable content systems using AI
- Train internal teams on AI workflows to help scale content velocity
- Collaborate with product, design, and marketing for seamless production pipeline
WHAT MAKES YOU STRONG FIT
- 3–5 years in content creation or marketing
- Strong on-camera portfolio
- Experience in broking/fintech/consumer tech preferred
- You combine creativity with data thinking
- Demonstrated AI usage in workflows
HOW WE’LL KNOW YOU ARE DOING GOOD
- Video metrics (subscribers,engagement,retention) improves
- Positive comments on the content around good camera presence, simplified explanations
- Content velocity increases
- AI adoption improves across the team
- Leadership sees measurable marketing impact due to content
BONUS POINTS
- You create content for yourself (not just brands)
- You like financial content & care about how to create wealth in long term
- You create content for yourself
- You’ve trained yourself on AI tools & built workflows on the same
- You understand CRM/lifecycle tools (CleverTap, MoEngage, etc.)
THE MINDSET THAT WINS HERE
OwnershipYou act like this is your company.
Comfort with AmbiguityAI changes weekly. You adapt quickly.
Builder MentalityIf something is repetitive, you automate it.
Bias for ActionYou ship. You test. You improve.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
- Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
- Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
- Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
- Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
- Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
- Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.
Read more about PhonePe on our blog.