What is the salary for this Content Marketing Manager role?

Salary information is not publicly listed for this position. Apply directly to discuss compensation with WalkMe.

Where is this Content Marketing Manager position located?

This is an on-site position at WalkMe located in Tel Aviv, Middle East.

How do I apply for this Content Marketing Manager job at WalkMe?

Click the 'Apply' button on this page to be redirected to WalkMe's application portal. Make sure to have your resume ready and tailor your application to highlight relevant experience.

WalkMe is actively hiring for Marketing roles. Visit the company page to see all open positions and learn more about working at WalkMe.

Content Marketing Manager

WalkMe Tel Aviv Today

marketing

WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.

We’re looking for a creative, driven, and organized Content Marketing Manager to support WalkMe’s storytelling across digital channels. In this role, you’ll contribute to and execute a content strategy that aligns with our marketing objectives and business goals—helping to grow brand awareness, drive engagement, and generate pipeline.

You’ll write and edit a wide range of assets, manage content calendars, and work closely with teams across Product Marketing, Brand, Demand Gen, and SEO. This role requires a passion for compelling narratives, a sharp eye for detail, and the ability to manage multiple content initiatives at once.

What You'll Own

Develop, write, and optimize engaging content assets including video scripts, blog posts, website copy, landing pages, eBooks, whitepapers, and email nurtures

Tailor and adapt content formats for different audiences, regions, and channels (web, email, social, paid media, sales enablement), while maintaining brand voice

Repurpose long-form content into short-form assets for email, social media, and other targeted use cases

Collaborate with SEO, demand generation, brand, and product marketing teams to align content with campaign goals and performance targets

Partner with designers, video editors, and freelancers to deliver high-quality, multi-format content experiences

Use and maintain editorial calendars to track deliverables, ensure consistency, and meet deadlines

Leverage analytics to evaluate content performance, optimize future assets, and report on key metrics

Stay informed on content marketing trends, digital innovations, and competitor strategies to keep WalkMe’s content fresh and effective

What You'll Need to Succeed

4+ years of experience in content creation or content marketing, ideally within a B2B SaaS or tech environment

A degree in Marketing, Communications, Journalism, English, or a related field

Excellent writing and editing skills, with a strong command of tone, voice, and narrative structure

Proven ability to develop both short- and long-form content across the buyer journey

Comfortable working cross-functionally in a fast-paced, results-driven environment

Familiarity with SEO best practices, CMS platforms like WordPress or Webflow, and analytics tools such as Google Analytics and HubSpot

Hands-on experience with generative AI tools (e.g., ChatGPT, Jasper, Veed) for ideation, content development, or multimedia asset creation

Strong project management skills with the ability to handle multiple priorities and deadlines

A naturally curious and proactive mindset, with enthusiasm for exploring new tools, technologies, and approaches

An outcome-oriented approach, with an understanding of how content contributes to MQLs, engagement, and influenced pipeline

Familiarity with UX writing and conversion-optimized content techniques

Understanding of digital advertising, video content workflows, or localization best practices

Experience with content operations platforms or structured content workflows (e.g., Notion, Monday.com, Contentful)

Experience ghostwriting or developing thought leadership content for internal SMEs or executives

At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.

WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.

TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.