Content & Social Growth Manager
$143k - $180k USD
Company Overview
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
Role Overview
ID.me is seeking a creative and analytically-driven Content & Social Growth Manager to lead our consumer-facing content strategy and drive organic growth across all digital channels. This role will architect and execute a comprehensive content ecosystem that educates, engages, and converts our 152+ million user community while establishing ID.me as the trusted voice in digital identity.
You will own the creation and distribution of content across social media, blog, SEO, and emerging AI-powered channels. You'll leverage data-driven insights and cutting-edge AI tools to optimize content performance, improve discoverability, and scale our organic reach. This role requires both creative storytelling ability and technical fluency in SEO, social algorithms, and agentic AI optimization.
This is a highly cross-functional role that partners closely with Product Marketing, Brand, Community, Customer Support, and Growth teams to deliver content that drives awareness, engagement, and user acquisition while maintaining ID.me's commitment to privacy, security, and accessibility.
Responsibilities
Content Strategy & Creation
- Develop and execute a comprehensive content strategy that drives organic growth across owned channels, with clear KPIs for traffic, engagement, and conversion.
- Create compelling, consumer-facing content including blog posts, social media content, guides, tutorials, FAQs, and multimedia assets that simplify complex identity and security topics.
- Build content frameworks that educate users on digital identity, privacy protection, fraud prevention, and the benefits of the ID.me platform.
- Ensure all content aligns with brand voice, is accessible to diverse audiences, and reflects ID.me's mission of "No Identity Left Behind."
Social Media Management
- Manage ID.me's social media presence across platforms including Twitter/X, LinkedIn, Instagram, Facebook, TikTok, Reddit and emerging channels.
- Develop platform-specific strategies that drive engagement, community growth, and brand awareness among consumer audiences.
- Create and curate social content calendars, working cross-functionally to amplify product launches, company news, and community stories.
- Monitor social conversations, engage with users authentically, and serve as a voice of the customer back to internal teams.
- Track social media metrics and optimize content strategies based on performance data and platform algorithm changes.
AI & Agentic Optimization
- Leverage generative AI tools to enhance content velocity, research efficiency, and creative ideation while maintaining quality and brand standards.
- Optimize content for AI-powered search and discovery, including LLM citation, voice search, and conversational AI interfaces.
- Develop strategies to ensure ID.me appears in AI-generated responses from ChatGPT, Claude, Gemini, and other AI assistants.
- Experiment with emerging agentic AI tools and platforms to expand ID.me's digital footprint and discoverability.
Growth & Analytics
- Set clear OKRs and KPIs for organic growth, tracking metrics including organic traffic, social engagement, content conversions, and brand sentiment.
- Use data and analytics tools to measure content performance, identify trends, and continuously optimize strategies.
- Conduct A/B testing on headlines, formats, distribution channels, and CTAs to improve content effectiveness.
- Report regularly on content performance and ROI to leadership, translating metrics into actionable insights.
Qualifications
- 5–8 years of experience in content marketing, social media management, or growth marketing, preferably in consumer tech, SaaS, or digital services.
- Proven track record of driving measurable organic growth through content and social media strategies.
- Strong portfolio demonstrating creative content creation across formats, from long-form articles to short-form social content.
- Proficiency with social media management tools, analytics platforms (Google Analytics, social listening tools), and SEO tools (Ahrefs, SEMrush, or similar).
- Understanding of emerging trends in AI search optimization, including LLM citation strategies and conversational AI discovery.
- Excellent writing and editing skills with the ability to simplify complex technical topics for general audiences.
- Bonus: Experience in identity verification, cybersecurity, fintech, or government technology sectors.
AI Competency
We are a team of AI optimists and heavily use these tools to improve our work and velocity. As a part of this interview you will be required to demonstrate a project you are actively working on that involves prompting and working with the latest models. This can be an app you’re building, personal site creation, generation of presentations or media, really anything that involves a lot of prompting. No work related projects allowed.
What we’re testing for:
- Knowledge and frequent use of the most recent tools
- Understanding of the LLM landscape (model building expertise is not required!)
- Excitement about and dedication to getting better with AI
If you find that you’re a great match for this role but miss this component, please take the time to invest effort into speedrunning the learning path. It’s possible to learn these skills quickly with deliberate practice.
The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.
ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.
Pay Range
$143,000—$180,000 USD
ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.
ID.me participates in E-Verify.