What is the salary for this Copywriter role?

Salary information is not publicly listed for this position. Apply directly to discuss compensation with Fam.

Where is this Copywriter position located?

This is an on-site position at Fam located in Bengaluru.

How do I apply for this Copywriter job at Fam?

Click the 'Apply' button on this page to be redirected to Fam's application portal. Make sure to have your resume ready and tailor your application to highlight relevant experience.

Fam is actively hiring for Marketing roles. Visit the company page to see all open positions and learn more about working at Fam.

Copywriter

Fam Bengaluru 4 days ago

marketing

About Fam (previously FamPay)

Fam is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey super early in their life. Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.

About the role:

You don't come across a company every day that puts content and communication on top of its priorities. Well, if you are writing content and communications at Fam, you are definitely gonna be treated as 'Your Grace'. We believe that communication is the most powerful tool and can be a Game Changer.

With a product that's aimed at teenagers, it's essential for us to reach out to our users with our views in the form that they would like to consume.

We are looking for a top quality creative content writer with high capability to understand the pulse of the target market and craft engaging and delightful content across channels.

On the Job

You’ll be deeply involved in the full content pipeline: scripting videos, building narratives, participating in shoots, assisting with production, and even contributing to casting when needed.

You should be comfortable in front of the camera when required, excited about experimenting with formats, and able to translate trends into content that feels authentically “Fam.”

Beyond YouTube, you’ll play an active role in shaping Fam’s social presence by identifying viral trends early, bringing fresh ideas, and creating content that resonates with Gen-Z.

You’ll also work closely with product and design teams on in-app copy and communication, ensuring everything stays sharp, youthful, and on-brand.

If you’re someone who constantly thinks of new angles, spots trends before they peak, and loves turning chaotic internet culture into smart storytelling — this role is built for you.

Must Have

Under-graduate (preferably communication/media degree)

0-2 years of experience working with a startup or creative agency in content/marketing related roles

Up to date with recent trends and social media

Portfolio showcasing prior work

Good to Have

Experience in scripting for thumbstoppers, instagram reels, YT.

Knack for identifying trends/ formats that can go viral.

Strong hold of writing skill.

Why should you join us?

Every once in a while, a product comes to life that makes people think, why was this not done earlier? The users love it, the investors dream about the great returns and the team feels the joy and pride every day. We have strong indicators for users & investors, and we are building a team that will have stories to tell all their life.

We believe that a great product is built by a high-quality team that finds purpose and joy in their work, and we also go beyond it to put heavy emphasis on having fun at work as well.

Perks

1. Competitive Salary

2. Industry's best ESOPs scheme

3. Medical Insurances suiting your needs

4. Access to Mental health professionals

5. Friendly leaves policy