Country Growth & Marketing Strategy Manager

About the company:
Our client is a fast-growing tech start-up that is revolutionizing the way travelers stay connected to the internet abroad. With a diverse team of over 350 professionals, they are helping millions of travelers stay connected across more than 180 destinations worldwide.

About the role:
Our client is looking for a strategic, entrepreneurial, and results-driven Country Growth & Marketing Strategy Manager to lead their market entry and scale-up in China. This is a foundational role, the first local hire on the ground, and the selected candidate will spearhead the go-to-market strategy, build brand awareness, drive user acquisition across Chinese digital platforms, and oversee local partnerships.This is a hands-on role with high autonomy, ideal for someone who thrives in fast-paced environments and is eager to build and scale from the ground up.

Key Responsibilities

• Go-to-Market Leadership: Lead the market entry in China, developing and executing a phased launch and scale strategy.
• Performance Marketing: Own digital acquisition across platforms such as WeChat, Xiaohongshu, Baidu, Douyin, Weibo, etc. Optimize for growth KPIs like CAC, ROAS, and LTV.
• Localization Strategy: Adapt the value proposition and product messaging for the Chinese audience.
• Partnership & Agency Management: Identify and manage local growth partners, digital agencies, affiliate channels, and e-commerce collaborators.
• Brand Building: Work together with agencies to launch integrated campaigns to grow brand awareness. Develop influencer partnerships and community strategies to drive word-of-mouth.
• Market Intelligence: Stay ahead of competitive movements, consumer trends, platform shifts, and emerging growth opportunities.
• Regulatory Oversight: Coordinate with internal legal teams and local counsel to ensure all campaigns and product offerings comply with Chinese regulations.
• Initial Team Setup: Play a key role in building the future local team and operational infrastructure as the market grows.

Requirements

• 4+ years in management consulting, strategy, or strategic/performance marketing roles ideally within a startup, scale-up, or tech-driven environment.
• Proven success launching or growing digital products in the Chinese market.
• Strong grasp of performance marketing, digital marketing KPIs, and tools for campaign optimization and reporting.
• Based in Mainland China is a must.
• Deep knowledge of the Chinese market.
• Fluent in Mandarin Chinese and English.
• Experience managing external partners, agencies, and cross-functional stakeholders.
• Self-starter with a data-driven mindset, strategic thinking, and high executional autonomy.
• Experience managing cross-functional projects.
• Proactive.
• MBA is a plus.

Benefits

• Be the first hire in a strategically critical market.
• Own and shape a high-impact business from Day 1.
• Join a fast-growing global startup with a remote-first culture.
• Access to a passionate, international team and exciting travel-tech space.