Country Sales Director
Enabling safe and rewarding digital lives for genuine people, everywhere
We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
About the team and role
Global Fraud Solutions Team
Join a high-performing, globally distributed team focused on helping financial institutions combat fraud through cutting-edge solutions and strategic sales execution. Our team is driving growth across ANZ, ASEAN, MEA, and Europe, with a strong focus on innovation, collaboration, and commercial impact.
Country Director, Thailand – Global Fraud Solutions
We are seeking a commercially strong, strategically minded Country Director to lead our Global Fraud Solutions presence in Thailand. This role is an individual contributor position with full responsibility for managing and expanding our existing Thai business, strengthening senior customer relationships, and driving measurable value from our fraud and digital trust solutions. You will serve as the senior GFS representative in the Thai market—deeply engaged with customers, shaping value, advising on best practices, and uncovering new growth avenues. You will also play a critical role in supporting strategic new business pursuits and contributing to our broader APAC go-to-market execution.
What you will do
Lead and Grow the Thailand Market
- Own all commercial activity, customer engagement, and value delivery for the Thai portfolio.
- Drive retention, expansion, and long-term strategic partnerships across major Thai financial institutions, fintechs, and enterprises.
- Act as the senior point of escalation for customers and internal teams on Thai market priorities.
Drive Customer Value & Strategic Account Management
- Deeply understand customer strategies, operational challenges, and fraud/risk priorities.
- Identify optimisation opportunities, adoption gaps, and new value-driving use cases.
- Lead value discovery sessions, deliver business impact assessments, and co-create multi-year value roadmaps.
- Support renewal cycles and expansion opportunities with clear analytical justification.
Articulate Technical, Commercial & Strategic Value
- Translate solution capabilities into compelling business outcomes tailored to the Thai market context.
- Build strong relationships with both business and technical stakeholders - from analysts to C-level.
- Deliver high-impact demos, value narratives, and ROI models aligned to customer objectives.
Support Strategic New Business Across Thailand
- Work closely with regional sales teams on key pursuits where market context or value articulation is critical.
- Lead discovery, requirements mapping, and solution framing for high-potential new prospects.
- Contribute to deal strategy, proposal development, and executive workshops.
Strengthen Thailand GTM Execution & Cross-Functional Collaboration
- Provide Thai market insights to influence product roadmap, GTM priorities, and competitive positioning.
- Collaborate with Delivery and Customer Success to ensure a seamless customer experience.
- Partner with Marketing and BD teams on targeted outreach, ICP refinement, and localised messaging.
- Help drive pipeline velocity through solution-led storytelling and structured value engagement.
Skills we’re looking for
Commercial & Strategic Capability
- Proven experience in enterprise account management, value engineering, solution consulting, or similar strategic commercial roles.
- Strong commercial acumen with the ability to articulate ROI, build business cases, and influence senior stakeholders.
- Experience managing a market or major account portfolio independently.
Technical & Analytical Strength
- Ability to understand customer architectures, data workflows, and risk/fraud processes.
- Confidence engaging technical teams and simplifying complex concepts.
- Background in SaaS, fraud, risk, compliance, data analytics, or digital identity is a strong advantage.
Leadership & Relationship Excellence
- Executive presence with the credibility to engage C-suite stakeholders in Thailand.
- Strong communicator who can shape narratives, lead discussions, and build trusted long-term partnerships.
- Ability to represent GFS in Thailand as the senior leader on the ground.
Market Knowledge
- Deep understanding of the Thai financial services ecosystem - banks, fintechs, payments, regulatory dynamics.
- Awareness of fraud, risk, and digital trust challenges unique to the Thai market.
To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.