CPT-9932 Social Media Director (LinkedIn and Loop Marketing - Focused)

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Title CPT-9932 Social Media Director (LinkedIn and Loop Marketing - Focused)

Independent Contractor – [Marketing VA /Junior Level/ Preferably from Philippines] (Remote).

Overview

20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.

We are looking for an experienced Social Media Director (VA) to spearhead our
LinkedIn outreach and content strategy. In this role, you will focus ~80% on LinkedIn
-- from outbound prospecting and network growth to content planning and analytics --
with the remaining ~20% on other relevant platforms (like maintaining a basic Facebook
presence). You'll work closely with our leadership to ensure social media efforts align
with business goals in the aviation training market.

Understanding Loop Marketing (Training Provided):
You'll be joining us at an exciting time as we implement Loop Marketing -- a modern,
continuous-cycle approach that replaces the traditional marketing funnel. Rather than a
one-way path ending at purchase, Loop Marketing creates a self-reinforcing engine
where customer success fuels new growth. The model consists of five interconnected
phases: Attract (generating awareness and leads), Engage (building trust through
personalized nurturing), Deliver (converting and onboarding customers), Grow (turning
customers into advocates), and Re-Attract (feeding insights back to improve the next
cycle).

Don't worry if this sounds unfamiliar -- we're looking for enthusiasm and willingness
to learn, not prior Loop Marketing expertise. You'll receive comprehensive training
and work closely with the founder to master this methodology. Your LinkedIn skills will
be the foundation; we'll teach you how to apply them within this powerful new framework
to create campaigns that get smarter with every iteration.

This is a long-term position with growth potential, requiring some overlap
with U.S. hours for real-time collaboration.

The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.

Scope of Services

Contractors will be required to provide services that align with the following client tasks:

LinkedIn Outbound Prospecting & Lead Generation:
Use LinkedIn Sales Navigator and similar tools for targeted outreach. Identify and
engage with professional pilots, flight school executives, and aviation industry
stakeholders through compliant workflows (e.g. building lead lists, sending
personalized connection requests and InMails within safe limits). Develop and manage
a pipeline of prospects interested in AI-driven training solutions. You'll specifically focus
on the 'Attract' phase of our Loop Marketing strategy, using lead magnets and
optimized landing pages to convert LinkedIn engagement into measurable leads.

Strategic Content Planning & Creation:
Develop a content calendar for LinkedIn posts and campaigns that showcase our
expertise in AI and aviation. Draft compelling LinkedIn posts, articles, and occasional
Facebook updates that drive engagement (we'll provide aviation/A.I. insights as
needed). Strong writing skills are a must -- you will craft post copy, tag relevant industry
trends, and suggest creative visuals (our design team can assist with graphics). Ensure
content is on-brand, professional, and provides value to our target audience. Your
content will embody our calm, credible, and mentor-like brand voice while incorporating
Answer Engine Optimization (AEO) principles to ensure discoverability by AI search
engines. You'll learn to structure posts as concise 'answer units' that position us as the
definitive aviation training authority.

Community Engagement & Compliance:
Monitor and respond to LinkedIn comments and messages professionally, acting as the
front-line brand voice. Ensure all activities follow LinkedIn's User Agreement and
our company's VA access compliance guidelines. This means no password
sharing or unauthorized logins (we use credential-free delegation methods) -- for
example, you'll work via your own LinkedIn Sales Navigator account for
research/outreach rather than logging directly into someone else's profile. You will also
be given Page Admin access for company LinkedIn Page management. It's crucial to
uphold LinkedIn's compliance standards at all times and use only approved tools
(e.g. scheduling or analytics via LinkedIn-approved partners). Through the 'Engage'
phase, you'll nurture prospects with personalized sequences that build trust and move
them toward conversion, always maintaining our authentic human voice even while
leveraging AI efficiency.

Analytics, Reporting & Optimization:
Track key performance indicators (KPIs) and social media analytics to measure the
impact of LinkedIn activities (follower growth, post engagement, click-through rates,
lead conversion, etc.). Use LinkedIn's native analytics and/or approved third-party tools
to gather insights. Provide monthly reports with analysis of what's working and
recommendations to improve outreach or content strategy. Use data to refine targeting
and content (e.g. best times to post for our audience, which content themes get the
most engagement). This aligns directly with the 'Re-Attract' phase of Loop Marketing --
you'll help close the loop by analyzing performance data and feeding insights back into
strategy. Your reports will identify what worked, what didn't, and how to make each
campaign smarter than the last, creating our compounding competitive advantage.

Secondary Platform Management:
Allocate ~20% of effort to secondary social channels. This may include repurposing
LinkedIn content for Facebook, monitoring relevant Facebook or aviation
forums/groups, and ensuring our branding is consistent. While LinkedIn is the priority,
you'll keep an eye on other social media touchpoints for opportunities to engage our
communit

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

Skills

The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:

• Proven LinkedIn Expertise: 3+ years' experience in social media marketing
with a heavy focus on LinkedIn (either as a Social Media Manager, LinkedIn
VA, or similar). Demonstrated success in LinkedIn lead generation or social
selling (e.g. using Sales Navigator for B2C and prospecting, running outreach
campaigns, or managing a LinkedIn content strategy for a business).
• Content & Copywriting Skills: Exceptional English writing skills with an ability
to draft engaging posts and professional messages. Experience planning content
calendars and writing copy for a B2C or professional audience is required
(bonus if in tech, AI, or aviation domains). You should be able to capture a
confident, knowledgeable tone that appeals to pilots and industry executives
alike.
• Social Media Tools & Analytics: Hands-on experience with social media
management and analytics tools. Familiarity with LinkedIn Sales Navigator is a
must; experience with LinkedIn-approved third-party tools (e.g. Hootsuite, Sprout
Social, Shield) for scheduling or analytics is a plus. Must be comfortable tracking
metrics and interpreting data to inform strategy.
• LinkedIn Compliance Knowledge: Strong understanding of LinkedIn's
policies and best practices. You know how to work within LinkedIn's rules (no
automation abuse, no violating the 'no account sharing' rule, etc.) and preferably
have managed or supported U.S.-based LinkedIn accounts before. Familiarity
with credential-free delegation methods is a big advantage -- for example,
using your own account plus a provided Sales Navigator Team seat for
prospecting, drafting content for others to post, and using Page Admin roles. (Our
specific compliance process will be provided, but you must be security-conscious
and willing to strictly follow these guidelines.)
• Organizational & Self-Management Skills: Highly organized in managing
outreach funnels, content schedules, and reports. Able to work independently
and remotely, meet deadlines, and communicate progress proactively.
Experience as a virtual assistant for international clients is preferred; you should
be comfortable aligning with U.S. business hours for part of the day.
• Growth Mindset & Learning Agility: Eager to learn and master new marketing
methodologies, specifically HubSpot's Loop Marketing framework. You don't
need prior Loop Marketing experience, but you must be enthusiastic about
understanding how continuous-cycle marketing differs from traditional funnels
and willing to experiment with data-driven optimization. You'll be learning
alongside the founder to translate this new methodology into measurable
conversions.
• Domain Interest (Bonus): Passion or curiosity about aviation, AI, SaaS, or
other technical/regulatory industries is a plus. While not required, having
some background knowledge or enthusiasm in our field will help you create more
authentic content and engage confidently with our audience.

Work Schedule

• Contracted Hours per Week: 20 hours/week to start
• Scheduled Working Days: Monday through Friday
• Daily Working Time: 9am - 1pm CST

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

Terms of Engagement

• Contractors will operate under a Master Services Agreement and a Statement of Work
• This is not an offer of employment; contractors are not employees of 20four7VA or any client
• All compensation is processed through 20four7VA according to the terms of the engagement

By submitting your application, you acknowledge that this opportunity is for an independent contractor engagement and not an offer of employment. All applications will be reviewed based on alignment with client needs, qualifications, and availability. If selected, a member of our team will reach out to discuss next steps and potential client matching.

We look forward to reviewing your application and potentially working with you on future client engagements!