Creative Designer, Social Media
Who We Are
Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.
Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families.
We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.
The Opportunity
We are looking for a Social Media Designer to elevate Good Inside and Dr. Becky’s visual presence across Instagram, TikTok, YouTube, and more. You’ll create scroll-stopping graphics, motion pieces, and video assets that deepen community connection, elevate our visual identity, and expand our reach to new audiences.
You have a strong eye for layout, motion and storytelling and you know how to translate ideas into visuals that fit each platform’s unique style. You’ll collaborate closely with our social, content and brand marketing teams to translate ideas into visuals that drive engagement, community growth and brand consistency across all channels.
This hybrid role requires 3 days per week in our Midtown Manhattan office.
What You’ll Own
- Craft the most compelling, thumb-stopping social-first visual graphics including: static posts, carousel posts, Stories, YouTube thumbnails, and more.
- Support our short-form video strategy by creating and editing video content, including designing graphics for videos, editing podcast clips, and producing original videos.
- Translate written psychological concepts and ideas into clear, on-brand social media-friendly visuals that are optimized for each social platform.
- Regularly experiment and explore new creative directions for social media content.
- Apply feedback and implement revisions or edits efficiently to keep pace with the fast-moving nature of social media.
- Analyze creative performance and use insights to inform future design experiments.
- Maintain and expand our social templates and design systems to ensure visual consistency at scale.
Your Skills and Experience
- 3+ years of experience designing graphics and videos for social media, marketing, or brand – ideally within a digital-first, fast-paced team environment.
- Familiar with video-editing tools for social media (CapCut, in-app editors, Adobe Premiere Pro)
- Proficient in Adobe Creative Suite, Adobe After Effects, Figma and Canva
- Experience designing directly within Instagram and TikTok's native tools, and an eagerness and willingness to learn new social platforms and tools
- Demonstrated ability to collaborate cross-functionally and contribute strategic thinking beyond execution.
- Foundational understanding of AI tools and how they can enhance creative workflows
What you Bring
- A design portfolio demonstrating a broad range of experience creating for social media and brand.
- Excited about social media design and enhancing our User Experience
- Speed, adaptability, and a bias toward action – you can go from concept to iteration quickly without sacrificing quality.
- Understanding of design for performance (e.g., what makes someone stop, click and stay).
What We Offer
- Compensation: Annual Salary for this role will be $80k - $100k
- Company Equity
- Comprehensive benefits package
- 401k + Company match
- Time off to recharge
- Hybrid work environment
- A high-ownership, high-performance, high-collaboration culture
Equal Employment Opportunity
Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.
We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..
If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.
For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.
