CRM Strategy Consultant
$90k - $115k USD
At Optimove, we believe people are capable of more than a single job description. You’re not hired just to fill a position- you’re empowered to shape it, grow it, and make it your own.
We call this being Positionless.
And Positionless isn’t just our culture. It’s our product.
Optimove is the creator of Positionless Marketing, an AI-powered platform that gives every marketer the power to analyze, create, launch, and optimize independently. The result is faster execution, deeper personalization, and 88% greater campaign efficiency.
Recognized as a Visionary in Gartner’s Magic Quadrant, we partner with leading brands like Sephora, Staples, and Entain. Today, more than 550 Optimovers across NYC, London, Tel Aviv, Scotland, Brazil, Estonia, and beyond are building the future of marketing together, in an environment that actively encourages ownership and growth, with two out of every three managers promoted from within.
If you’re looking for a place where you can do more, be more, come grow with us.
The Professional Services team at Optimove delivers customer-centric, data-driven marketing programs, expert CRM strategy consulting, analytics & data science as a service, and outsourced CRM execution—tailored to each client’s business objectives and engagement goals.
We are seeking a highly motivated and experienced Strategic Consultant to join our Professional Services team in New York City. This role is ideal for a CRM strategist or marketing consultant who has led or owned business transformation projects, lifecycle programs, partnered directly with clients, and wants to shape high-impact CRM strategies across multiple industries in a dynamic, data-driven environment.
As a Strategic Consultant, you will lead strategic projects for a portfolio of clients—designing CRM roadmaps, developing customer lifecycle strategies, shaping transformation initiatives, and building strong client relationships. You’ll collaborate with leadership and cross-functional teams on commercial and strategic activities that scale Professional Services and deepen Optimove’s industry impact.
Key Responsibilities
Strategic Leadership & CRM Expertise
- Act as a role model within Professional Services—setting delivery standards, showcasing CRM expertise, supporting practice evolution, and identifying innovative solutions for clients.
- Lead the development of customer lifecycle strategies across acquisition, onboarding, retention, churn prevention, and reactivation.
- Assess clients’ CRM maturity and define frameworks, operating models, and roadmaps to elevate their engagement sophistication.
Client Consulting & Advisory
- Conduct stakeholder interviews, discovery sessions, benchmarking, and requirements gathering to formulate CRM strategy, vision, and implementation plans.
- Serve as the primary day-to-day contact for clients across US (and potentially global accounts), facilitating workshops, strategy sessions, and senior-level discussions.
- Present insights, recommendations, and business cases that drive measurable impact and influence client decision-making.
Project Leadership & Cross-Functional Collaboration
- Lead end-to-end project planning and delivery—timeline management, milestone definition, and coordination across internal and client teams.
- Partner with Product, Data, R&D, and Customer Success to craft actionable, innovative CRM and marketing solutions that leverage Optimove’s capabilities.
Data-Driven Analysis & Activation
- Support data analysts with problem framing, data exploration, segmentation development, and insight generation.
- Translate analytical findings into actionable CRM activation plans, including segmentation strategies, triggers, journey design, and personalization logic.
- Develop hypotheses and testing roadmaps; oversee A/B and multivariate experimentation strategies and impact analysis.
Thought Leadership & Practice Development
- Prepare structured, compelling presentations, reports, and strategic documentation for clients and internal stakeholders.
- Contribute to Professional Services methodologies, playbooks, and frameworks that scale global delivery excellence.
- Represent Optimove in internal and external events, sharing thought leadership on CRM strategy, industry trends, and the principles of positionless marketing.
- Mentor junior team members to support capability development and strengthen Professional Services delivery standards.
Requirements
- Bachelor’s degree in Business, Economics, Marketing, Communications, or related field; Master’s degree is a plus.
- 3+ years of CRM, lifecycle marketing, or marketing strategy experience—or experience in professional services, consulting, or business transformation roles.
- Relevant industry experience in gaming, finance, retail, or e-commerce is an advantage.
- Proven track record of developing and implementing CRM or marketing strategies and influencing cross-functional stakeholders.
- Strong analytical skills with the ability to work with complex datasets and generate actionable business insights.
- Excellent written and verbal communication skills, including the ability to present complex ideas clearly to senior leadership.
- Experience managing clients or vendors, demonstrating the ability to influence outcomes and coordinate multi-stakeholder environments.
- Strong project management capability; able to lead cross-functional global teams effectively.
- Detail-oriented with strong organizational and time management skills.
- Strategic thinker with a creative approach to problem-solving.
- Strong interpersonal skills and the ability to build rapport with clients and internal teams.
- Willingness to travel for client engagements as required.
- Must be eligible to work in the US (no sponsorship available at this time).
Additional Preferred Qualifications
- Experience working with or for CDPs, MMHs, or ESPs (e.g., Bloomreach, Adobe, Salesforce, Oracle, Tealium, Segment, Emarsys, Pega).
- Experience with Business Intelligence tools (e.g., Power BI, Tableau, Domo).
- Comfort engaging with data schemas, event-driven logic, and customer-level datasets.
- Exposure to large-scale CRM operations involving complex segmentation, multi-region workflows, or high-volume campaign environments.
For those applicants in the NYC area, the base salary range for this role is $90,000 - $115,000. The salary offered will be based on experience, role, and location.
Why Join Optimove:
We are a passionate group of geniuses, nerds and plain ol’ beautiful people from many different backgrounds. We love working, learning and playing – but our greatest satisfaction comes from empowering brands to exhibit emotional intelligence when communicating with their customers.
In addition to our vibrant culture where innovation, teamwork, and people are valued, Optimove provides competitive compensation, opportunities for professional growth, and comprehensive benefits, including:
Career Development
More than two-thirds of our top and middle managers were promoted from within the company. We encourage internal mobility between departments and offices.
Diversity & Inclusion
Our executive-sponsored program is committed to promoting diversity and inclusion through mentorships, partnering with non-profits, and providing internal training for more inclusive practices.
Health and Wellness
Comprehensive and affordable medical, dental, and vision plans.
Company Social Events
The Optimove family enjoys exciting annual employee retreats, bi-weekly happy hours and breakfasts and lots of free food, parties and events throughout the year.
Family (and Pet) Friendly
We value a healthy work-life balance, with flexible work hours, an annual summer camp for younger children and (well-behaved) kids and pets are welcome, when necessary.