Customer Insights Data Analyst
We are looking for a Customer Insights Data Analyst to join our Customer Insights Team; as we scale up and drive digital and financial inclusion across our markets.
Role Overview
The Customer Insights Data Analyst, reports to the Senior Data Analyst. The split is deliberate: 70% data analysis, 30% UX research support. You'll own quantitative work; Python or R pipelines, Looker dashboards, segmentation, cohort analysis, survey design and administration while also supporting the qualitative side: hypothesis development, thematic coding, and mixed-methods studies. It's a genuinely hybrid role, and that's by design.
About Us
M-KOPA is a connected asset financing platform that has extended over $2 billion in credit to more than 7 million customers across Kenya, Uganda, Nigeria, Ghana, and South Africa. 55% of those customers are accessing financial services for the first time. 86% report an improved quality of life. The Customer Insights team is the intelligence engine behind the product decisions that make those numbers move and they're looking for a data analyst who brings both quantitative rigour and qualitative instinct to the work.
This is a hybrid role, you would be working from our offices in Kenya, partnering with a diverse group of employees from our different markets and locations across the UK, Europe and Africa. You will be reporting to the Senior Data Analyst.
Why this Role is Different
Most analyst roles put you downstream of decisions. Here, you're upstream of them. The CI team's outputs directly shape product strategy across five markets. You'll be translating messy, real-world data into exec-level clarity and you'll be doing it for a business where the findings have genuine stakes. You're not producing reports. You're producing the intelligence that determines what gets built, who for, and when.
What You'll be doing
Building and maintaining dashboards in Looker that track customer behaviour across five African markets; running segmentation, cohort, and A/B analyses in Python or R; designing, deploying, and managing surveys end-to-end using Survey To Go including fieldwork coordination and data cleaning pipelines.
Coding and tagging qualitative data using approved thematic frameworks, contributing to AI-assisted coding tools, and supporting hypothesis development before qualitative research begins so the quantitative and qualitative work genuinely talk to each other.
Translating findings into exec-level outputs; charts, dashboards, summary slides and occasionally travelling to M-KOPA markets for in-field data collection; all while handling PII in line with M-KOPA policy and applicable national law.
What You'll bring
Demonstrable experience in a data analyst or mixed-methods research role, with a track record of producing outputs that non-technical stakeholders actually use and act on.
Hands-on Looker capability - building dashboards from scratch, not just maintaining existing ones alongside working Python or R skills and familiarity with field survey tools in low-connectivity environments.
Some UX research exposure: you understand how qualitative data gets coded, what a usability study involves, and why the 70/30 split in this role is a feature, not a compromise.
The honest part
This is a small, high-trust team. You'll have real responsibilities from day one and genuine room to improve how they're done. The work spans five markets, involves real customer data, and feeds directly into product decisions. That's energising if you're ready for it — and probably not the right fit if you're looking for a role where you can stay in your lane.
Why M-KOPA?
At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.
Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com.
Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024 and 2025) and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 6 million customers, unlocking $1.5 billion in cumulative credit for the unbanked across Africa.
Important Notice
M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.
M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.
M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.
Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.
If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.