Dev Marketing Manager

About Buildkite

Buildkite’s CI platform is trusted by the world’s leading engineering teams, shipping software to over 1,000,000,000 daily users.

Job Overview

We’re looking for a Dev Marketing Manager to turn our strategy into a dev-first demand engine: campaigns, programs, and distribution systems that earn attention, create intent and move pipeline while compounding trust. You’ll be the operator who makes the narrative real in-market.

The strategy is signal→proof→distribution→conversion, executed with discipline, measurement and a point-of-view that feels unmistakably Buildkite.

We’re only interested in candidates who can run end-to-end campaigns with taste + rigor: building systems that scale, protecting quality and shipping programs that create real commercial outcomes, all the while avoiding generic devtools marketing playbooks.

🚀 What You’ll Do

Ship a dev-first demand engine

• Own campaign execution across priority pillars, from concept→asset plan→launch→iteration
• Build programs that serve devs and buyers; credibility up top, clarity in the middle, conversion at the bottom
• Create a repeatable cadence that aligns our Labs (Brand Systems + Dev Voice + GTM) into

Build campaigns that feel like proof, not marketing

• Turn Buildkite user reality into high-signal campaigns; customer proof, deep technical artifacts, opinionated PoVs
• Keep campaign quality high with explicit standards
• Refuse strategic drift; if the proof isn’t there yet, you slow down, tighten scope and help build what is needed

Own the distribution system

• Design and run channel strategy; where we show up, how often, what formats win, what gets refreshed, what gets retired
• Build durable amplification loops that don’t rely on heroics and crunch
• Treat distribution like engineering; inputs→controls→outputs→measurement→iteration

Partner tightly with Sales

• Design campaign-to-sales translation that works; no random asset dumps
• Co-build the right artifacts with the Enablement owner and ensure campaigns land cleanly in the field
• Align on sales-ready definitions per program
• Operate with commercial judgment

Create clarity from the funnel

• Define the signal taxonomy for demand programs
• No vanity metrics. You’ll build clear, transparent measurement that respects reality
• Report simply and consistently

Run an OS that compounds

You’ll operate with a cadence that scales beyond any single person;

• Signal loop; capture→categorise→route→action
• Proof loop; identify gaps→co-build proof→validate→publish
• Campaign loop; brief→build→launch→measure→iterate
• Distribution loop; package→amplify→learn→refresh
• Enablement loop; objections→assets→usage→feedback
• Quality loop; standards→review gates→sampling→course-correct

🎨 What You Bring

This role only works with strong judgment and the ability to ship systems

• Proven devtools/technical B2B marketing experience with clear commercial outcomes
• Campaign ownership end-to-end
• You know what devs ignore instantly vs what earns attention and respect
• You protect trust, avoid hollow claims, and insist on evidence and technical review
• Strong writing and messaging skills with range
• You understand stage intent, what “good” looks like per stage and how to move it safely
• You can turn messy cross-functional execution into an operating model with guardrails
• You partner tightly while owning outcomes
• You document decisions, tradeoffs, and learnings so momentum compounds

Nice-to-haves

• Experience marketing CI/CD, DevOps or infra tools to both devs and technical buyers
• Experience running deep, narrow ABM and intent programs with discipline
• Comfort with GTM tooling (Attio, Clay), agentic workflows and automation

How We Work

• Autonomously, with agency; you'll join a small team of high-performing ICs, with the ability to drive and influence business impact from the start
• Async by default, with focused sync for decisions, pairing, and unblock moments
• We ship iteratively; small releases, tight feedback loops, measurable improvements
• We document and work in the open; decisions, risks, tradeoffs, fails, the lot
• We aim for craft and delight, but we don’t worship polish over progress

✨ Why Join Buildkite

At Buildkite, we value kindness, autonomy, and collaboration. You’ll be joining a remote-first company where your work directly helps some of the world’s best engineering teams build and ship software faster and more safely.

• Competitive compensation, including salary and benefits package
• Flexible, remote-first culture
• Meaningful technical challenges at scale
• Opportunities for professional growth, technical leadership, and cross-team influence
• A collaborative, inclusive, and innovative culture where your ideas make a real impact