Digital Advertising Manager
At Vanta, our mission is to help businesses earn and prove trust.We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.
You'll join the Growth team and partner closely with the Paid Ads, GEO, Lifecycle, and CRO leads to build the measurement foundation for Vanta's marketing engine. This high-impact role blends analytical rigor with performance marketing ownership as you shape the systems, frameworks, and habits that scale with us while managing key paid acquisition channels.
The Growth Marketing team is responsible for driving sales pipeline and scaling Vanta across many audiences by delivering high-impact campaigns. We focus on a data-driven approach, leveraging cutting-edge tools and technology to optimize performance and deliver measurable results across channels.
In this role, you'll directly drive Vanta's growth objectives by managing end-to-end campaign execution, building attribution models, and translating performance data into strategic recommendations. Your deep ownership spans both tactical execution and strategic analytics—from optimizing LinkedIn, Facebook, and TikTok campaigns to defining how marketing touchpoints are tracked, classified, and credited across the funnel.
What you’ll do as a Digital Advertising Manager at Vanta:
Own end-to-end campaign management on LinkedIn, Facebook, and TikTok for US and international markets
Partner with MOps and RevOps to connect paid pipeline to revenue outcomes and optimize for downstream conversion
Create the single source of truth for paid performance: ROAS, CAC, pipeline contribution, and channel efficiency metrics
Translate performance data into strategic recommendations for budget allocation, channel mix, and creative direction
Design and run A/B tests on creative, messaging, audience targeting, offers, and landing page variations
Partner with an external agency to build and operationalize Vanta's attribution model, including touchpoint tracking, funnel credit logic, and lift testing for paid ads
Define how marketing touchpoints are tracked, classified, and credited across the funnel, ensuring attribution integrates into planning, budgeting, and reporting
Identify and resolve funnel tracking gaps in partnership with RevOps and Data teams
Support forecasting and budget allocation processes by delivering strategic recommendations that guide GTM strategy and channel mix
Synthesize insights for executive stakeholders to inform long-term investment tradeoffs
Help shape our PLG measurement strategy ahead of a 2026 rollout
Contribute to hiring and long-term team design as this role has a clear path to evolve into formal people management
How to be successful in this role:
5+ years of proven experience directly managing paid digital marketing campaigns, with a strong track record of driving conversions and ROI
Expertise in platforms such as LinkedIn Ads, Facebook Ads, TikTok Ads, and other programmatic channels
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
Proficiency in tools such as Google Analytics, Excel/Google Sheets, Tableau, and campaign management platforms
Experience with A/B testing, conversion rate optimization, and attribution modeling
Excellent communication skills and the ability to collaborate effectively with cross-functional teams including MOps, RevOps, Data, and creative teams
A growth mindset, adaptable to changing market conditions and emerging technologies
Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact
What you can expect as a Vanta’n:
Industry-competitive salary and equity
Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
16 weeks paid Parental Leave for all new parents
Health & wellness stipend
Remote workspace, internet, and cellphone stipend
Commuter benefits for team members who report to the SF and NYC office
Family planning benefits
Matching 401(k) contribution with immediate vesting
Flexible PTO policy, plus 80 hours of Sick Time
11 company-paid holidays
Virtual team building activities, lunch and learns, and other company-wide events!
Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.
#LI-remote
At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.
About Vanta
We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.
Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.
Referral Instructions
If you are being referred for the role, please contact that person to apply on your behalf.