Digital Analytics Consultant (Adobe Analytics focus) - Hong Kong

Part of The Brandtech Group, fifty-five is a data consultancy helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer experience.

Headquartered in Paris with offices in London, New York City, Hong Kong, Taipei, Shenzhen, Shanghai and Singapore, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise. We’ve been working with brands to help them thrive in a multi-channel, digitized world since 2010, through the strategic use of data and marketing technologies, and the astute coordination of their partner ecosystems.

Within the team based in Hong Kong, you will actively take part in delivering fifty-five's projects to multiple clients across the region. Those projects can relate to onsite conversion optimisation and/or digital media-mix optimisation as well as sophisticated ML-powered initiatives. During these projects, you will contribute to promoting a new user-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions.

You will report to a Project Lead. As a Digital Analytics Consultant, you will follow an action plan, issuing various deliverables during the project. You will guarantee the quality of web analytics data as well as its interpretation during delivery sessions with the client. You will be responsible for the content, the format and the overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation.

Based on your good understanding of our expertise and our clients’ needs, you will collaborate with all of our teams to develop fifty-five's offer, both in terms of marketing and in terms of technical and operational delivery.

Job description

• Deliver missions related to the monitoring of the client’s digital activity based on key performance indicators (reporting), to onsite conversion optimization through data analysis and web & app testing, data visualization and related inquiries.
• Analyse data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg. mobile operators, retail, travel, etc.)
• Meet clients' needs and pay attention to the quality of all deliverables

Education and Experience

• Master's degree (business, engineering) or equivalent diploma
• Fluent in Chinese (Cantonese) and English written and spoken
• 0-2 years (Consultant) / 3-5 years (senior Consultant) experience in project management or digital marketing, or media-buy agencies, digital or traditional, or consulting firms (strategy, organization, change management, IS, etc.), business Intelligence software publishers (SAP, etc.)
• Good to have knowledge of the main online acquisition channels: search engines (SEO, SEM and bid-management tools), display, affiliate marketing, emailing, social media, AdExchange, web and mobile applications, etc.
• Experience in Adobe Analytics and/or Adobe Target is a MUST
• Industry web & app analytics tool
• Data Visualization / Business Intelligence Tools
• Good to have SQL and Python for data analysis
• Strong analytical skills
• Good social spirit
• Laid back but professional
• Curious and willing to learn (a lot!)
• Strong interest in new technologies and the digital industry

Benefits

• 20 days Annual Leaves
• Extra medical coverage, including inpatient and outpatient
• Work remotely (Maximum 2 days a week Work From Home policy)
• Regular team activities including TGIF, team lunch and Off-site!
• A multicultural environment with employees from over 20 countries
• Values centred on excellence, caring and sharing
• Continuous (and certified) training on the digital ecosystem and technologies (initial training for all new employees, followed by ongoing training sessions, etc.)
• Particular importance given to work-life balance and the right to disconnect

The opportunity of taking part in internal projects such as The Data Hive (a “tech for good” project initiated by fifty-fivers, whose aim is to put knowledge and expertise at the disposal of charitable organisations) or Women@55 (a committee with the aim of discussing gender equality and the role of women in consulting, Tech and at fifty-five)

fifty-five encourages diversity and is committed to guaranteeing equal treatment of all applications, regardless of gender, age, origin, sexual orientation, state of health or political or religious opinion.