Digital Analytics Consultant - Taiwan

Job description

Part of The Brandtech Group, fifty-five is a data consultancy helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer experience.

Headquartered in Paris with offices in London, New York City, Hong Kong, Taipei, Shenzhen, Shanghai and Singapore, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise. We’ve been working with brands to help them thrive in a multi-channel, digitized world since 2010, through the strategic use of data and marketing technologies, and the astute coordination of their partner ecosystems.

Within the team based in Taipei, you will actively take part in delivering fifty-five's projects to multiple clients across the region. Those projects can relate to onsite conversion optimisation and/or digital media-mix optimisation as well as sophisticated ML-powered initiatives. During these projects, you will contribute to promoting a new user-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions.

You will report to a Project Lead. As a Digital Analytics Consultant, you will follow an action plan, issuing various deliverables during the project. You will guarantee the quality of web analytics data as well as its interpretation during delivery sessions with the client. You will be responsible for the content, the format and the overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation.

Based on your good understanding of our expertise and our clients’ needs, you will collaborate with all of our teams to develop fifty-five's offer, both in terms of marketing and in terms of technical and operational delivery.

As Digital Analytics Consultant, you will be responsible for

• Delivering a variety of missions that could include: Developing a digital strategy, monitoring digital behavior using key performance indicators, onsite conversion optimization through analysis and testing, or online media buying optimization.
• Develop a sharp operational expertise about conversion and online media-buy topics
• Meet clients’ needs and pay strong attention to the quality of all deliverables

• Utilize cloud platforms such as Google Cloud Platform’s BigQuery to conduct in-depth data analysis and generate actionable insights.
• Employ data visualization tools like Looker Studio to create and maintain interactive dashboards that effectively communicate data-driven insights to stakeholders.
• Work with 55 and client teams and customers to design the technical architecture for the ecosystem of marketing tools (Google Analytics 4, Data Management Platforms, Tag Management Solutions, Adobe Marketing & Analytics Clouds, CDPs, etc.) in order to enable the implementation of new consumer experience & marketing use cases.
• Work with 55 Data Science and Engineering teams to scope and check typical machine learning and AI project requirements.
• Work with 55 Engineering team to communicate engineering or technical deliverables in ways that clients and stakeholders across disciplines can understand.

Education & Experience

• Master's degree (business, engineering) or equivalent diploma from a top tier university
• 1+ years experience in consulting firms or digital/media agency.
• Solid experience in project management in an international context with both business and technology stakeholders

Skills & Interests

• Excellent communication skills, both oral and written, in English and Mandarin (Native).
• 1-3 years of experience in webanalytics and Tag management.
• Solid experience with Tag management system (GTM, DTM/Adobe Launch, Tealium IQ, Javascript, etc...)
• Strong analytical mindset, proven project management and problem-solving skills.
• Team player and demonstrated project management skills.
• Strong interest in new technologies and innovation trends in general.

Benefit

• 20 days Annual Leaves
• Work remotely (Maximum 2 days a week Work From Home policy)
• Regular team activities including TGIF, team lunch and Off-site!
• A multicultural environment with employees from over 20 countries
• Values centred on excellence, caring and sharing
• Continuous (and certified) training on the digital ecosystem and technologies (initial training for all new employees, followed by ongoing training sessions, etc.)
• Particular importance given to work-life balance and the right to disconnect

The opportunity of taking part in internal projects such as The Data Hive (a “tech for good” project initiated by fifty-fivers, whose aim is to put knowledge and expertise at the disposal of charitable organisations) or Women@55 (a committee with the aim of discussing gender equality and the role of women in consulting, Tech and at fifty-five)

fifty-five encourages diversity and is committed to guaranteeing equal treatment of all applications, regardless of gender, age, origin, sexual orientation, state of health or political or religious opinion.