Digital Marketing Manager
- Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
- Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
- Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage Hotel’s online reputation
- Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotel
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
Qualifications
- A minimum of 4 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
- A degree in marketing / digital marketing
- Excellent English, both verbal and written
- Strong understanding of current digital marketing concepts, strategy and best practice
- Excellent Presentation and customer relationship skills
- Energetic and passionate to work
- Innovative approach to work
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