Digital Marketing Manager, Fashion E-Commerce #1806CG

Overview

Our client, an innovative business in the fashion technology and e-commerce industry in the USA, is seeking a Digital Marketing Manager to lead online growth initiatives. This role will oversee multi-channel campaigns that drive traffic, customer acquisition, retention, and revenue. The right candidate will bring a strong mix of performance marketing expertise and fashion brand awareness.

Key Responsibilities

• Develop and execute paid and organic digital marketing strategies.
• Manage campaigns across search, social, email, affiliate, and display channels.
• Track KPIs including CAC, ROAS, CTR, conversion rate, and customer lifetime value.
• Collaborate with creative and merchandising teams to align campaign messaging with launches and promotions.
• Optimize audience targeting, budget allocation, and campaign performance.
• Stay informed on fashion consumer trends and digital channel innovations.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4+ years of digital marketing experience, preferably in fashion, retail, or e-commerce.
• Hands-on experience with Google Ads, Meta Ads, email platforms, and analytics tools.
• Strong knowledge of performance marketing and customer acquisition strategies.
• Excellent project management and communication skills.
• Data-driven mindset with creative problem-solving ability.

Benefits

• Salary range: $95,000 – $130,000 USD per year
• Health, dental, and vision benefits
• 401(k) with employer contribution
• Bonus eligibility
• Flexible PTO policy
• Employee discounts and fashion industry perks

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

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• Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
• Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.

State-Specific Information:

• Rhode Island: We do not request or require salary history from applicants.
• Connecticut: We provide wage range information upon request or before discussing compensation.
• New Jersey: We do not inquire about salary history unless voluntarily disclosed.

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Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.