The Company
Renewal by Andersen is the replacement division of the 120 year old Andersen Corporation. Andersen is the oldest and largest window and door manufacture in North America. We focus on doing one thing, and doing it well, building the best products in the industry. We build the only unique window offering available in the market, and have a controlled territory to distribute our product. Our process is designed to be the highest quality construction experience, backed by the oldest brand in the business.
We are looking for an experienced, data-driven, and creative Digital Marketing Manager to plan, execute, and optimize multi-channel digital marketing programs that drive measurable growth. You will enhance and improve day-to-day digital strategy and performance across paid and organic channels, including conversion rates across web and lead flows, platform integrations, and turn data into clear, actionable insights. This role partners closely with creative, sales, and leadership to align marketing outputs to business goals and drive positive customer engagement and eventually acquisition.
What's in it for You?
Competitive Compensation: Salary range of $80,000-$100,000, based on experience and qualifications.
Comprehensive Benefits Package: Health, dental, and vision insurance, plus long-term disability coverage.
401(k) with Company Match: Plan ahead for your future with competitive company contributions.
Paid Time Off & Holidays: Generous PTO and paid holidays per year to support work-life balance.
Responsibilities
Strategy & Planning: Develop and implement a comprehensive digital marketing strategy, including SEO, PPC, content development, and social media campaigns, in alignment with business goals.
Campaign Management: Work with agency partners and our internal creative team to build, launch, and optimize paid campaigns across platforms like Google Ads, Microsoft Ads, TikTok Ads, and Meta Ads. Coordinate content production and manage marketing and editorial calendars.
Analytics and Reporting: Monitor, measure and report on the performance of all digital campaigns using tools like Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and Microsoft Clarity. Use data insights to identify trends and optimize spend and performance based on ROI and KPIs.
Web & User Experience (UX): Oversee the company website and landing pages, managing updates, design, and user experience to improve conversion rates.
Local Listings Management: Create, optimize, and maintain online business listings across Google Business Profile, Yelp, and other relevant local directories.
Collaboration: Work closely with internal teams (content creators, designers, sales) and external partners/agencies to ensure cohesive and engaging brand messaging across all digital channels.
Integrations & Analytics: Measure and analyze performance of all social and local marketing campaigns using analytics tools (e.g., Google Analytics, platform-specific insights) and assess against key performance indicators (KPIs). Provide regular reports on organic campaign performance and local search rankings to management, offering actionable insights for improvement. Run and deliver competitive analysis on all channels. Collaborate with internal teams (sales, content creators, design) to ensure cohesive messaging and branding across all channels.
Qualifications
Experience: 5 to 7 years of hands-on experience managing full-funnel digital marketing campaigns, ideally in an agency or multi-client environment.
Paid Media & SEO: Proven experience in digital marketing with a focus on paid media management, local SEO, and emerging AI-driven optimization.
Platform & Audience Expertise: In-depth understanding of major social media platforms, their audiences, and engagement best practices.
Analytics & Tools: Experience with web analytics and marketing tools, including Google Analytics, Google Search Console, social media management platforms, and integrations (e.g., Zapier).
Content & Communication: Strong content creation, writing, and communication skills with an eye toward optimization and performance.
Project Management: Ability to manage multiple priorities, meet deadlines, and adapt to changing trends.
Technical Skills (Preferred): Working knowledge of HTML/CSS, Elementor, keyword research, and content optimization strategies.
AI & Automation (Preferred): Experience optimizing for AI/LLMs, bots, and marketing automation workflows.
Education & Background (Preferred): Bachelor's degree; agency experience and/or experience in related industries preferred.
Physical Requirements
Work Environment: Office-based role involving extended periods of computer use.
Schedule: Standard work week is 40 hours, Monday-Friday, generally between 7:00am and 6:00pm.
Join Us
At Renewal by Andersen we take pride in the quality of our work and the positive impact we have on our customer's homes and on each other. If you're looking to grow your marketing career in a stable, respected, and people-focused organization, we invite you to apply and join our team.
Renewal by Andersen Corporation is the full-service window-replacement division of the Andersen Corporation with over 100 locations across North America.
Tiffee Companies is an Equal Opportunity Employer committed to fair hiring practices. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. We conduct background checks and drug screens in order to create a welcoming and safe environment for all team members.
