Digital Marketing Specialist

The full-time permanent position is offering 100k base plus super. This role is Hybrid working 3 days in the office and 2 days from home, with free onsite parking located in the building.

Reporting to the Head of Digital,  you will coordinate email marketing and support our new CRM marketing implementation efforts, from mapping end-to-end journeys and building automations to segmenting audiences and analysing results. You will be a key member of the CRM team who understands multi-channel campaign delivery, audience segmentation and personalisation, and technical data integrations for the CRM.

In this role you will be responsible for:

• Plan, design and build customer strategies that factor in lifecycle stages of awareness, retention and advocacy.
• Work with the brand and campaign team to create content and deliver personalised campaigns and batch communications across owned channels.
• Work with agencies to develop customer lifecycle activity using martech solutions to deliver onboarding, automated and personalised experiences across email and SMS channels.
• Collaborate with the CRM project team to build and launch a new CRM platform for marketing, CX and compliance.
• Coordinate and maintain the data workflow process from sources to CRM so that the right data structure facilitates effective use of all new CRM features, such as segmentation, personalisation and lead scoring.
• Lead and execute personalised 1:1 communications for campaigns and marketing initiatives, ensuring aligned messaging and direct communications best practice.
• Track performance across KPIs (opens, clicks, conversions, revenue) and set up dashboards for reporting. Adopt a test and learn mindset to optimise journeys and customer experiences.

Here's why you'll love working with us:

🌈 Hybrid Work: Embrace a hybrid working model that offers flexibility, including the convenience of work-from-home.

🏆 High performance: Work within a culture where we stop to pause and celebrate our accomplishments while striving for what's next.

🐕 Pawsitive Vibes: We're dog-friendly! Say hello to furry friends in the office

👯 Incredible Team: Join a group of passionate professionals who are dedicated to making a positive difference.

Qualifications

About you:

• Experience working with CRM platforms and marketing automation.
• Hands on experience with CRM and marketing automation platforms, such as Hubspot, Zoho, Braze, or Salesforce Marketing Cloud.
• Strong skills in email and SMS campaign creation including copy, design, templating, testing, and optimisation.
• Data-driven mindset with experience in segmentation, journey building, analytics and lifecycle marketing.
• Experience managing CRM implementation projects is desirable.

Additional Information

At Junior Adventures Group, child safety and child safeguarding principles are our top priorities. Our recruitment process includes thorough background checks and screenings to ensure the wellbeing of all children in our care. 

We welcome individuals from all backgrounds, abilities, and identities, including Aboriginal and Torres Strait Islander people.

About the Company

Partnering with parents and school communities, at Junior Adventures Group (JAG) our goal is to help today's children navigate their tomorrow by supporting children's development through play in fun, engaging environments. We live and breathe our company values every day by being considerate, passionate, courageous, and making a difference.