Digital Performance Marketing Analyst – Loyalty - 12-month fixed term contract
Kia ora!
Join a purpose-led airline where we’re lifting the way the world connects. We’re on a fast-paced digital journey and are seeking a skilled Digital Performance Marketing Analyst to help elevate the way we use data and marketing technology to optimise customer experiences across our loyalty programme. This is a 12-month fixed term contract.
About the role
As Digital Performance Marketing Analyst, you’ll play a key analytical and strategic role within the Loyalty Tribe. You’ll work closely with Digital Performance Marketing, Martech and Analytics teams to dig into customer behaviour, interpret dashboards and reporting, and turn complex data into actionable insights that drive decision-making and personalised engagement.
This is a technically capable analyst role you’ll be highly confident with SQL and working with large enterprise data sets, and ideally have experience or an interest in Liquid templating language to support personalisation logic. You’ll collaborate across teams to support segmentation, reporting improvement and insight-led optimisation of loyalty activity.
What you’ll be doing
- Use SQL and large data sets to dive deep into customer behaviour, loyalty performance and campaign effectiveness
- Work with existing dashboards and reporting to extract insights and identify optimisation opportunities
- Partner with Loyalty Marketing, Product, Martech and Analytics teams to enable insight-driven decisions
- Support segmentation, personalisation and measurement in platforms such as Braze, Unica/Acoustic, Google and SAS tools
- Communicate complex analysis and insights in a clear, compelling way to technical and non-technical audiences
- Coach and uplift team capability in data interpretation and analytical thinking
Our ideal candidate:
- 5–10 years’ experience in marketing analytics, customer analytics or data-driven marketing
- Strong SQL capability and experience with data warehouses (e.g. Snowflake)
- Confidence working with dashboards and reporting tools
- Experience with marketing platforms (e.g. Braze, Unica, Acoustic, Google, SAS tools)
- Excellent communication and data storytelling skills
Preferred / Open to learning
- Experience or willingness to learn Liquid templating language
- Familiarity with CDPs or data activation tools
- Agile or product team experience
About you
You’re curious and analytical, enjoy solving complex data problems, and can translate numbers into clear insights and actions. You work collaboratively, communicate clearly with diverse stakeholders, and are passionate about improving customer experiences through data.
If this sounds like the opportunity for you, apply today with your most recent CV.
Applications close 22/02/2026.
Additional Information
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."