Digital Tracking Engineer (m/f/d)

As a Tracking Engineer at SIXT, you’ll join the Tracking Tech Wing within our Online Data Engineering & Tracking (ODET) team—a global platform team enabling marketing, product, and business decisions through advanced tracking and data engineering. You’ll own and evolve our Google Marketing Platform, ensuring accurate, scalable tracking across web and app environments.

If you’re passionate about analytics, technology, and driving business impact—this is your opportunity to make a global difference!

YOUR ROLE AT SIXT

• Own and maintain SIXT’s Web & App Tracking Platform based on the Google Stack (Client-Side and Server-Side).
• Design, implement, and validate dataLayer, user-behavior events, and e-commerce tracking for flawless data capture.
• Manage global setup and maintenance of Google Analytics 4 (events, conversions, custom parameters).
• Collaborate with Marketing, Product, and Tech teams to ensure high-quality data flows into BigQuery, S3, and other destinations.
• Identify gaps or inefficiencies in tracking setups, propose solutions, and improve data accuracy.
• Analyze user behavior across SIXT websites to optimize funnels, KPIs, and the digital consumer journey.

YOUR SKILLS MATTER

• Experience: 2–5+ years as a Web & App Analytics Implementation Engineer or Digital Tracking Engineer in marketing/product environments.
• Technical Expertise: Strong knowledge of Google Analytics 4, Google Tag Manager, and Google Ads tracking; experience with global implementations.
• DataLayer Mastery: Expertise in dataLayer concepts, debugging tracking issues, and custom event tracking.
• Server-Side Knowledge: Familiarity with Server-Side Tracking (SSGTM, SSGA4, SSGAds) and cloud platforms (GCP/AWS).
• App Tracking: Experience with Firebase, Adjust (or AppsFlyer), and omnichannel data integration.
• Data & Compliance: Understanding of BigQuery or Redshift, SQL proficiency, and GDPR compliance (Consent Mode, metadata management).

WHAT WE OFFER

• Generous Time Off Enjoy 28 days of vacation, an additional day off for your birthday, and 1 volunteer day per year
• Work-Life Balance & Flexibility Benefit from a hybrid working model, flexible working hours, and no dress code
• Great Employee Benefits Access discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts
• Training & Development Participate in training programs, external conferences, and internal dev & tech talks designed for your personal growth and development
• Health & Well-being Private health insurance to support your well-being
• Additional Perks Enjoy the Coverflex advantage system to enhance your employee experience

Additional Information

About us:

We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!

About the Company